Kotn
Oct 12, 2026
The Salma Collection
Merino cashmere blends for the season
Why it works
- Lead with the collection’s materials and feel to give readers a clear reason to explore it.
- Pair the product description with a styled-wear example, then make the next step easy with a direct shopping button.
How it is built
- Category navigation
- Collection fabric introduction
- Styled outfit description
- Primary shopping button
- New arrivals button
- Brand and preference footer
Email copy
Women Men Home Lightweight blends of extrafine merino wool and cashmere, with a delicate, semi-sheer finish. Designed for layering through the season. Sienna wears the Salma Turtleneck in Heather Grey layered with the Salma Scoop in Birch. Shop Now Shop New Arrivals Instagram Visit Us IRL Manage Preferences Unsubscribe Send Feedback You're receiving this email because you signed up to receive marketing emails on our website, or through a social media promotion. Our mailing address is 300–379 Adelaide St. W, Toronto, ON, Canada, M5V 1S5