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Email examplesBrandsKotnProduct launch

Kotn purple collection campaign

Kotn presents a purple color story featuring two pieces modeled in Cairo. It invites readers to shop the featured looks or browse new arrivals.

Kotn

Oct 21, 2026

Kenzie in Purple

Color story in Cairo

Why it works

  • Lead with a concise visual concept to give the product feature an editorial feel.
  • Name the featured pieces so readers can identify what is being shown.
  • Offer a direct path to shop the featured look, followed by a broader new-arrivals option.

How it is built

  1. Category navigation
  2. Editorial headline
  3. Featured outfit details
  4. Shop featured look
  5. Browse new arrivals
  6. Email preferences footer
Email copy

Women Men Home β€Š β€Š A purple color story, told in Cairo. Kenzie wears the Jana Longsleeve in Lavender and the Elara Zip-up in Violet. β€Š Shop Now β€Š β€Š β€Š β€Š Shop New Arrivals β€Š Instagram Visit Us IRL Manage Preferences Unsubscribe Send Feedback You're receiving this email because you signed up to receive marketing emails on our website, or through a social media promotion. Our mailing address is 300–379 Adelaide St. W, Toronto, ON, Canada, M5V 1S5

Brand
Kotn
Industry
Ecommerce Β· Apparel and home goods
Type
Promotional
Email
Product launch
Sent
Oct 21, 2026
Sent at
Wed, 6:36 PM UTC
From
Kotn <hello@kotn.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Main button
β€œShop Now”
Calls to action
2 buttons, 15 links
Length
72 words Β· Under a minute
Images
6
Layout
Single column Β· Visual
Voice
Inspirational
Language
English
Fonts
Helvetica Neue, SohneBuch, SohneLeicht
Dark mode
No custom styles

Colors

  • #ffffff
  • #b3b3b3
  • #343332
Light emails

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