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Email examplesBrandsKilianProduct launch

Kilian Paris Midnight Espresso product launch email

Introduces Midnight Espresso by describing its coffee, rum, hazelnut, and chocolate notes. A prominent button invites readers to discover the fragrance, followed by product sizes and shopping services.

Kilian

Day 5 after signup

Midnight Espresso: The Night Isn't Ready to End

An addictive gourmand scent made for after hours.

Why it works

  • Set a distinct mood with a short headline that frames the product around a specific occasion.
  • Describe the product through sensory details before presenting a clear primary call to action.
  • Place practical shopping options after the main pitch so readers can explore sizes and services without interrupting the story.

How it is built

  1. After-dark headline
  2. Fragrance description
  3. Discovery button
  4. Product size options
Email copy

NEW YORK AFTER DARK Inspired by the most delicious after‑dinner coffee, Midnight Espresso blends coffee arabica and rum essence with roasted hazelnut and dark chocolate. Vanilla bourbon and benzoin Siam add depth and warmth, creating an addictive amber gourmand made for nights that keep the music on. DISCOVER MIDNIGHT ESPRESSO MIDNIGHT ESPRESSO 75ml MIDNIGHT ESPRESSO 10ml Refill your fragrance Choose your samples Find the nearest store Complimentary shipping PERFUMES GIFTS LA MAISON KILIAN You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here. Kilian Paris 60 Broad Street | Suite 3502 | New York, NY 10004 | United States © 2026 Kilian All Worldwide Rights Reserved. Privacy Policy | Terms | Unsubscribe | Contact Us

Brand
Kilian
Industry
Ecommerce · Luxury fragrance
Type
Promotional
Email
Product launch
Sent
Day 5 after signup
Sent at
Tue, 7:15 PM UTC
From
KILIAN PARIS <contactusa@ema.bykilian.com>
Single CTA
All product launch email examples

Breakdown

Main button
“DISCOVER MIDNIGHT ESPRESSO”

See this email for your brand

Try it
  • Shopping service links
  • Brand and legal footer
  • Calls to action
    1 button, 28 links
    Length
    199 words · 1 min read
    Images
    5
    Layout
    Multi-column · Visual
    Voice
    Inspirational
    Language
    English
    Fonts
    Helvetica Neue LT Pro, Helvetica Neue LT Std, Arial
    Dark mode
    Custom dark styles

    Colors

    • #f5f5f5
    • #818181
    • #000000
    Light emails

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