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Email examplesBrandsJoulesSeasonal campaign

Joules autumn knitwear campaign

Showcases Joules knitwear in seasonal patterns and colours, with links to shop knitwear and autumn layers. The email also highlights free next-day delivery to a Joules or Next store.

Joules

Day 24 after signup

Autumn’s Finest Knits From £39

Jumpers and cardigans in fresh Fair Isle, colourful cable, and autumnal argyle

Why it works

  • Lead with a concise seasonal mood, then connect it to the textures, colours and patterns in the featured collection.
  • Place clear shopping calls to action near the collection introduction, and reinforce the offer with a practical delivery benefit.

How it is built

  1. Category navigation
  2. Seasonal knitwear introduction
  3. Shop collection calls to action
  4. Category links
  5. Delivery benefit
  6. Legal and unsubscribe footer
Email copy

WOMEN MEN KIDS NEW IN Classic. Cosy. Characterful. The Joules approach to knitwear is all about heritage, texture and colour. Discover timeless patterns brought to life with cosy yarns, seasonal shades and charming details. SHOP KNITWEAR SHOP AUTUMN LAYERS WOMEN BOYS MEN HOMEWARE GIRLS INSPIRE ME FREE NEXT DAY DELIVERY TO ANY JOULES OR NEXT STORE** The Harborough Hare Limited is a company registered in England and Wales (no. 14504304) with its registered office at Desford Road, Enderby, Leicester, United Kingdom, LE19 4AT. TERMS & CONDITIONS * Terms, conditions and exceptions apply to the multibuy offer. For more information, visit here. ** For more information on our delivery and returns visit here. CLICK TO UNSUBSCRIBE | VIEW IN BROWSER | PRIVACY POLICY

Brand
Joules
Industry
Other · Clothing
Type
Promotional
Email
Seasonal campaign
Sent
Day 24 after signup
Sent at
Tue, 8:02 AM UTC
From
Joules <donotreply@e.joules.com>
Sent with
Mailgun
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 32 links
Length
117 words · Under a minute
Images
10
Layout
Multi-column · Visual
Voice
Friendly
Language
British English
Fonts
Jost, Libre Baskerville
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
  • #4c5a3b
Black & white emailsLight emails

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