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Email examplesBrandsJoulesProduct launch

Joules new-season collection email

Joules introduces refreshed heritage styles for the new season and directs shoppers to its women’s new-in collection. The email also highlights free next-day delivery to Joules or Next stores.

Joules

Day 22 after signup

Timeless, But Totally New

Your new autumn layers have arrived

Why it works

  • Frame a new collection as a refresh of familiar favorites to make the launch feel both timely and recognizable.
  • Place a direct shopping call to action after a brief introduction, then offer category links for readers who want to browse more broadly.
  • Keep a practical delivery benefit visible as a final reason to shop.

How it is built

  1. Category navigation
  2. Collection headline
  3. Seasonal introduction
  4. Shopping calls to action
  5. Category links
  6. Delivery perk
  7. Legal footer
Email copy

WOMEN MEN KIDS NEW IN New Classics Your new favourites are here. These are the heritage styles we do best - refreshed for the new season. SHOP WOMEN'S NEW IN SHOP ALL WOMEN'S WOMEN BOYS MEN HOMEWARE GIRLS INSPIRE ME FREE NEXT DAY DELIVERY TO ANY JOULES OR NEXT STORE* The Harborough Hare Limited is a company registered in England and Wales (no. 14504304) with its registered office at Desford Road, Enderby, Leicester, United Kingdom, LE19 4AT. TERMS & CONDITIONS * For more information on our delivery and returns visit here. CLICK TO UNSUBSCRIBE | VIEW IN BROWSER | PRIVACY POLICY

Brand
Joules
Industry
Other · Clothing
Type
Promotional
Email
Product launch
Sent
Day 22 after signup
Sent at
Sun, 8:18 AM UTC
From
Joules <donotreply@e.joules.com>
Sent with
Mailgun
Free shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 33 links
Length
96 words · Under a minute
Images
12
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Jost, Libre Baskerville
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
  • #4c5a3b
Light emails

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