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Email examplesBrandsPhase EightSeasonal campaign

Phase Eight autumn edit campaign

Introduces new autumn arrivals with layering suggestions, links to sale categories, and an invitation to visit a store. It also notes the free UK delivery threshold.

Phase Eight

Day 10 after signup

NEW: The October Edit Has Arrived

Plus, open for up to 50% off!

Why it works

  • Ground the campaign in a familiar seasonal shift to make the collection feel timely.
  • Pair product links with practical styling advice so the email offers inspiration as well as shopping paths.
  • Keep secondary actions, like sale browsing and store visits, distinct from the main new-arrivals call to action.

How it is built

  1. Seasonal collection introduction
  2. Autumn styling advice
  3. New arrivals call to action
  4. Sale category links
  5. Store visit invitation
  6. Service and footer links
Email copy

NEW IN DRESSES SALE Free standard UK delivery over £150   There’s a chill in the air, and it’s officially layering season. Just landed online and in our stores, discover the effortless pieces ready for the many moods of autumn. SHOP NEW IN You said: I’m looking for easy outfit ideas I can wear as the weather gets cooler “The key here is investing in separates like knits, trousers and skirts in complementing colour palettes, so you can have fun mixing different pieces, knowing they will look good together.” SHOP NEW ARRIVALS SALE DRESSES SALE KNITWEAR SALE TOPS SALE OCCASION SALE COATS ALL SALE VISIT OUR STORES There’s nothing quite like trying on our collection in person. Plus, our White City team are there to answer your style questions. FIND YOUR NEAREST STORE   Store Finder Delivery Privacy Policy T&Cs Contact us If you have issues downloading this email, click to View Online. To stop receiving marketing emails from Phase Eight please click to Unsubscribe. Phase Eight (Fashion & Designs) Limited Registered address: 41 Lothbury, London EC2R 7HG. Registered in the UK (#01735454)

Brand
Phase Eight
Industry
Other · Womenswear
Type
Promotional
Email
Seasonal campaign
Sent
Day 10 after signup
Sent at
Tue, 6:38 AM UTC
From
Phase Eight <newsletter@mail.phase-eight.com>
Sent with
Mailgun
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 34 links
Length
181 words · 1 min read
Images
10, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #a6171d
  • #ffffff
  • #000000
Red emailsLight emails

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ENDS TONIGHT: Extra 15% off SALE

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Come shopping with Debbie…

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