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Email examplesBrandsJo MaloneSeasonal campaign

Jo Malone London Christmas campaign

A festive campaign highlights seasonal fragrances, home scents, and gift sets. It also promotes a complimentary gift with qualifying purchases and features selected products to shop.

Jo Malone

Oct 12, 2026

Ready or not, here comes Christmas

A festive adventure through the Highlands.

Why it works

  • Lead with a vivid seasonal theme, then organize the collection into clear shopping categories such as fragrances, home scents, and gifts.
  • Place the qualifying-purchase offer alongside product recommendations so readers can discover items and understand the incentive in the same email.

How it is built

  1. Product navigation
  2. Festive campaign introduction
  3. Seasonal scent highlights
  4. Home fragrance feature
  5. Gift collection feature
  6. Purchase offer and products
  7. Terms and footer
Email copy

Cologne Home Bath & Body Men's Edit Gifts Revel In The Reveal Roar into a holiday of charm and cheer, accompanied by a seasonal array of spirited scents, presents dressed in tartan and festive friends, gathered around the tree. Shop The Christmas Collection The Season’s Sought-After Scents Uncover the smooth and seductive notes of Vanilla Scotch Cologne and the vibrant and tantalising twist of Tangerine & Honey Cologne. Shop The Limited Editions Home, For Christmas Follow your nose to find your way home to the festivities, with seasonal scents providing a warm welcome. Shop Home Fragrance The Gifting Guest List Whatever fragrance family your loved ones lean towards, look no further – find the perfect present among our carefully curated gift collections. Shop Gift Sets Uncover a Festive Treat Complimentary Deluxe Duo of The Scents of the Season with any $150 purchase. CODE: FESTIVE We Think You'll Love Wood Sage & Sea Salt Cologne Shop Now English Pear & Freesia Cologne Shop Now English Pear & Freesia Reed Diffuser Shop Now © Jo Malone London 2026 FAQs | Unsubscribe | Privacy Policy *Offer begins at 12:00 p.m. EST on 10/7/2026 and ends at 11:59 p.m. EST on 10/18/2026. Enter offer code FESTIVE at checkout to receive complimentary standard shipping and your Duo Gift with your purchase of $150 or more at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Seasonal campaign
Sent
Oct 12, 2026
Sent at
Mon, 12:06 PM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Discount codeProduct gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Shop The Christmas Collection”
Calls to action
4 buttons, 32 links
Length
477 words · 2 min read
Images
11, incl. a GIF
Layout
Multi-column · Balanced
Voice
Inspirational
Language
English
Fonts
Lars Malone Pro, Malone Serif, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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