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Email examplesBrandsJo MaloneSeasonal campaign

Jo Malone London festive favourites campaign

Showcases seasonal fragrances and candles with descriptive scent notes and shopping links. It also promotes a limited-time offer of two miniatures and complimentary shipping with a qualifying purchase.

Jo Malone

Oct 20, 2026

The hunt for your festive favourites is over

Our best-selling seasonal scents uncovered.

Why it works

  • Lead with a seasonal theme and evocative product descriptions to make the collection feel suited to the occasion.
  • Place the main shopping invitation before the product lineup, then use a separate offer block to clarify the purchase incentive.

How it is built

  1. Category navigation
  2. Seasonal introduction
  3. Featured scent collection
  4. Gift-with-purchase offer
  5. Recommended products
  6. Legal and offer details
Email copy

Cologne Home Bath & Body Men's Edit Gifts A Festive Scents Check When it comes to sought-after celebratory scent, you know just where to look: Jo Malone London, of course. From popular picks to brand-new limited editions, this year’s seasonal line-up is one you’ll want to seek out. Shop Christmas Favourites Vanilla Scotch Cologne A festive adventure in the Highlands: warm indulgent vanilla blended with a spirited splash of a Scotch whisky accord. Shop Now Whisky & Cedarwood Cologne Footsteps after dark on waxy wooden floors of a country lodge: fine whisky notes, edged with spicy pimento, finished with warm cedarwood. Shop Now Ginger Biscuit Classic Candle Nothing says ‘festive’ quite like this irresistible, sought-after scent, inspired by the aroma of just-baked biscuits. Shop Now Tangerine & Honey Cologne A twist of festive flavours: vibrant tangerine, the elegant smoothness of honey and a spicy dash of clove. Shop Now Pine & Eucalyptus Collection Christmas morning, captured in a bright and bracing scent. Bursting with the festivity of aromatic pine and enlivening eucalyptus. Shop Now Orange Bitters Cologne A zesty winter’s cocktail. Juicy sweet orange with notes of bitter orange and rich sandalwood. Shop Now Choose 2 Miniatures with Your $150 Order. SHOP NOW We Think You'll Love Wood Sage & Sea Salt Cologne Shop Now English Pear & Freesia Cologne Shop Now English Pear & Freesia Reed Diffuser Shop Now © Jo Malone London 2026 FAQs | Unsubscribe | Privacy Policy *Offer begins at 12:00 a.m. EST on 10/19/2026 and ends at 2:59 a.m. EST on 10/31/2026. Select 2 miniature deluxe samples and receive complimentary standard shipping with your purchase of $150 or more, after discount, sales tax and shipping and handling fees, at JoMalone.com. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. *Offer is not applicable to and applicable amount does not include the purchase of items noted as not eligible; gift subscription; gift cards; eGift cards sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Free items are not eligible for returns or exchanges. Allow up to 3 business days for process and 1 day for overnight shipment. Offer is subject to change without notice. Offer is not eligible for Buy Online, Pick up In-store or Same Day Delivery. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Seasonal campaign
Sent
Oct 20, 2026
Sent at
Tue, 4:15 AM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Shop Christmas Favourites”
Calls to action
4 buttons, 38 links
Length
538 words · 2 min read
Images
14, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Malone Serif, Lars Malone Pro, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #292929
Light emails

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