Day 0
Day 2
Day 4
+5 more
Sequence · 8 emails over 15 days
Every email it sent belongs to one of these sequences.
Sequence · 8 emails over 15 days
How often, when and how IHG emails its subscribers, measured from every email we received.
Every email IHG sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 4
2 days later
Day 6
2 days later
Day 8
2 days later
Day 11
3 days later
Day 13
2 days later
Day 15
2 days later
Every subject line and preview text, in the order they arrived.
We captured 8 emails from IHG after signing up: onboarding, activation nudge and welcome emails. They form 1 automated sequence you can follow day by day.
13% of its emails arrived on the day we signed up, its designs lean orange and blue and all of its emails use personalized.
Its subject lines run about 43 characters.