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Email examplesSequencesIHG

IHG welcome series

8 emails over 15 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · Welcome[First name], you’re now an IHG One Rewards member
  2. Day 22 days later
    Email 2 · OnboardingHere’s your program overview, [First name]Travel just got better.
  3. Day 42 days later

What each email does

  1. Day 0First emailWelcome[First name], you’re now an IHG One Rewards memberWelcomes the recipient as an IHG One Rewards member and outlines ways to get started. It encourages app use, password setup, and preference updates.
  2. Day 22 days laterOnboardingHere’s your program overview, [First name]Introduces new members to IHG One Rewards benefits and explains how to earn bonus points by registering and using the app. It also previews the next steps in the membership journey.
Email 3 · Onboarding👀 Check out your benefits, [First name]Plus, learn about Milestone Rewards!
  • Day 62 days later
    Email 4 · Onboarding[First name], learn how to earn and redeem pointsMake the most of the points you earn.
  • Day 82 days later
    Email 5 · Activation nudge20,000 points could be yours, [First name]Simply register for this offer and book your first 2-night stay.
  • Day 113 days later
    Email 6 · OnboardingCustomize your experience, [First name]It only takes a few clicks!
  • Day 132 days later
    Email 7 · OnboardingOur app is your 🔑 to rewards, [First name]Download, book, and away you go!
  • Day 152 days later
    Email 8 · Activation nudge⏳ Don’t miss out on 20,000 points, [First name]Register for your offer now and book your first 2-night stay.
  • Day 42 days later
    Onboarding👀 Check out your benefits, [First name]Introduces membership benefits, Milestone Rewards, and the recipient’s progress toward elite status. It also invites the member to register for bonus points and use the IHG app.
  • Day 62 days laterOnboarding[First name], learn how to earn and redeem pointsThis email guides new members through ways to earn and redeem IHG One Rewards points. It also invites them to register, download the app, and sign in for bonus points.
  • Day 82 days laterActivation nudge20,000 points could be yours, [First name]Encourages new members to register for a bonus-points offer, book directly with IHG, and complete a two-night stay. It explains the registration deadline and the 60-day stay window.
  • Day 113 days laterOnboardingCustomize your experience, [First name]Encourages new members to personalize their preferences and add a birthday. It also outlines steps to earn bonus points by registering, downloading the app, and signing in.
  • Day 132 days laterOnboardingOur app is your 🔑 to rewards, [First name]Encourages new IHG One Rewards subscribers to register for the app and highlights Wi-Fi access, app-exclusive offers, and easier booking. It also offers 500 bonus points for registering, downloading the app, and signing in.
  • Day 152 days laterActivation nudge⏳ Don’t miss out on 20,000 points, [First name]Invites new members to register for an offer and earn 20,000 bonus points after two qualifying nights. It explains the steps and time limits, with registration as the primary call to action.
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