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Email examplesBrandsCloroxProduct launch

Clorox limited-edition scent launch

Clorox introduces a limited-edition Harvest Apple & Spice scent for its Scentiva cleaning products. The email connects the seasonal fragrance to the brand’s trusted cleaning performance and invites readers to shop.

Clorox

Day 17 after signup

Celebrate fall with a NEW limited edition scent 🍏

Crisp & cozy scent with the trusted clean of Clorox.

Why it works

  • Lead with the new seasonal scent, then quickly connect it to a familiar product benefit to make the launch feel relevant.
  • Keep the product description brief and follow it with one prominent shopping call to action.

How it is built

  1. Seasonal product headline
  2. Scent and benefit description
  3. Shop call to action
  4. Navigation and legal footer
Email copy

Smells like Harvest Apple
& Spice. Cleans like Clorox. Invite the season in with a Harvest Apple & Spice scent that makes every room feel like fall. For busy fall routines and family gatherings, Clorox™ Scentiva™ gets your home clean and refreshed. Shop Scentiva Shop Products Learn Our Purpose Follow Us You are receiving this email because you requested news, special offers and information from Clorox. To unsubscribe click here. View our Privacy Policy. See our Terms of Use. View In Browser. ©2026 The Clorox Company. All Rights Reserved. 1221 Broadway, Oakland CA, 94612 To ensure delivery to your inbox, please add clorox@em.clorox.com to your address book.

Brand
Clorox
Industry
Other · Household cleaning products
Type
Promotional
Email
Product launch
Sent
Day 17 after signup
Sent at
Tue, 4:02 PM UTC
From
Clorox <clorox@em.clorox.com>
Single CTA
All product launch email examples

Breakdown

Main button
“Shop Scentiva”
Calls to action
1 button, 14 links
Length
108 words · Under a minute
Images
5
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #0040b6
  • #f8f8f9
  • #0098df
  • #484848
Blue emailsLight emails

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