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Email examplesBrandsGrailedAccount verification

Grailed account verification email

Asks the new subscriber to activate their account, then points them to a quick-start guide and the Grailed app. It also includes notification settings and legal information.

Grailed

Day 0 after signup

Please verify your email address

Activate your account and start shopping on Grailed!

Why it works

  • Lead with the account activation task so the recipient can complete the required step right away.
  • Place optional setup guidance after the primary action, keeping the verification request clear and focused.
  • Use a brief, welcoming tone that makes account setup feel approachable.

How it is built

  1. Welcome heading
  2. Account activation prompt
  3. Quick-start guide
  4. App benefits
  5. Notification and legal footer
Email copy

Welcome to Grailed: Finish setting up your account Activate now   Check out our quick start guide to Grailed. Grailed 101   Download the Grailed app. First access to exclusives. Instant price drops. Personalized favorites. To make sure you don’t miss out on the newest heat and latest price drops, add no-reply@grailed.com to your address book. You can unsubscribe from receiving these emails by editing your Grailed notification settings. All Grailed services are subject to our Privacy & Cookies Policy and Terms & Conditions. By using our services you agree to these. These services are operated and provided by Grailed, LLC. P.O. Box 91258, Los Angeles, CA 90009-1258 www.grailed.com

Brand
Grailed
Industry
Ecommerce · Fashion marketplace
Type
Transactional
Email
Account verification
Sent
Day 0 after signup
Sent at
Thu, 4:04 PM UTC
From
Grailed <help@grailed.com>
Sent with
Mailgun
All account verification email examples

Breakdown

Main button
“Activate now”
Calls to action
2 buttons, 11 links
Length
110 words · Under a minute
Images
4
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica Neue, Arial
Dark mode
No custom styles

Colors

  • #f9f9f9
  • #989898
  • #000000
Light emails

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