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Email examplesBrandsLodgeProduct launch

Lodge bread oven product launch email

Lodge promotes its bread oven by explaining how the lid helps create steam for a higher-rising loaf. It also highlights new colorful enameled versions and invites readers to choose a color.

Lodge

Day 1 after signup

The proof is in the rise

We think you could use a bread oven

Why it works

  • Lead with a concrete product outcome to give readers an immediate reason to care.
  • Explain the product feature behind that outcome in plain language.
  • Follow the main purchase prompt with a specific detail that helps readers explore the product range.

How it is built

  1. Product benefit headline
  2. Baking benefit explanation
  3. Primary purchase prompt
  4. Enameled options highlight
  5. Color selection prompt
  6. Footer navigation
Email copy

There is a difference Baking in a bread oven makes a difference, and folks, the proof is in the rise. That’s because the lid helps capture steam and create the perfect climate for oven spring (aka a great, sky-high loaf). Buy your bread oven now     Check out our new, colorful enameled bread ovens, too!     Pick your favorite color   SIGN UP FACTORY STORES OUR RECIPES LODGE HISTORY Privacy Policy | Unsubscribe 220 East 3rd St South Pittsburg, Tennessee 37380 US Shipping available anywhere in the USA. Shipping offers only apply to consumer small parcel deliveries within the contiguous USA.

Brand
Lodge
Industry
Ecommerce · Cookware
Type
Promotional
Email
Product launch
Sent
Day 1 after signup
Sent at
Tue, 6:33 PM UTC
From
Lodge Cast Iron <lodge@email.lodgecastiron.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 18 links
Length
97 words · Under a minute
Images
9, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Roboto Slab, Roboto
Dark mode
No custom styles

Colors

  • #fdd241
  • #fffefa
  • #ffd200
  • #000000
Yellow emailsLight emails

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