Day 0
Day 2
Day 3
Sequence · 3 emails over 3 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 3 days
How often, when and how Freeletics emails its subscribers, measured from every email we received.
Every email Freeletics sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Freeletics after signing up: onboarding, welcome and sale / discount emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, it sends with mostly SendGrid, and also Amazon SES, its designs lean blue on dark backgrounds and 50% of its emails use single cta.
Its subject lines run about 26 characters, and 25% are questions.