Freeletics onboarding

3 emails over 3 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeThank you for signing up
Day 22 days later
Email 2 · OnboardingWelcome to the club, !OK, you signed up... now what?
Day 31 day later

What each email does

Day 0First emailWelcomeThank you for signing upWelcomes the new subscriber and encourages them to begin training with a direct call to action. It also notes the account terms and includes service information.
Day 22 days laterOnboardingWelcome to the club, !Encourages new users to start their first workout and explains how the Coach personalizes training. It outlines the steps to set up a plan and launch a session.
Day 3

OnboardingWhat’s our workout formula?Introduces the structure and personalization of a Freeletics workout, then guides new users to try a sample session in the app.

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