Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Farrow & Ball emails its subscribers, measured from every email we received.
Every email Farrow & Ball sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 7
7 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Farrow & Ball after signing up: welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up and 50% of its emails use personalized.
Its subject lines run about 25 characters.
