Day 22
Day 22
Day 25
+4 more
Sequence · 7 emails over 33 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 7 emails over 33 days
How often, when and how Expensify emails its subscribers, measured from every email we received.
Every email Expensify sent in its first month, grouped by the day it arrived.
Day 22
First email
Day 25
3 days later
Day 26
Day 27
Day 29
2 days later
Every subject line and preview text, in the order they arrived.
We captured 9 emails from Expensify after signing up, mostly activation nudge, onboarding and sale / discount emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 27 days after signup, it sends with mostly Amazon SES, and also Mailgun, its designs lean green and blue and all of its emails use single cta.
Its subject lines run about 47 characters, and 11% are questions.