Sequence Β· 4 emails over 11 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence Β· 4 emails over 11 days
How often, when and how Drybar emails its subscribers, measured from every email we received.
Every email Drybar sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 3
Day 7
4 days later
Day 11
4 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Drybar after signing up, mostly activation nudge, welcome and sale / discount emails. They form 1 automated sequence you can follow day by day.
20% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean yellow and red and 80% of its emails use discount code.
Its subject lines run about 43 characters, and 20% are questions.