Dreamdata
Day 14 after signup
From Invisible to Revenue-Critical: A PMM Playbook with Hattie the PMM
Why it works
- Open with a specific audience challenge to make the event’s relevance clear before introducing the speakers.
- List the practical topics attendees will learn so readers can quickly judge whether the session fits their needs.
- Keep registration as the main call to action, with secondary event and demo mentions placed later in the email.
How it is built
- Personal greeting
- Audience challenge
- Guest and session introduction
- Learning points
Email copy
Hey [First name], How can you help shape GTM strategy if you’re only brought in after the decisions have been made? Product marketers are expected to shape positioning, enable sales, understand customers, and contribute to revenue. But getting a say in the decisions that shape all of that can be another story. Hattie the PMM, founder of productmarketers.com, has built a playbook for closing that gap. On October 28 at 3:00PM, she’ll join Andrea Coloma, Director of Product Marketing at Dreamdata, to walk through how PMMs can get involved earlier and show the impact of their work on revenue. You’ll learn: How to get a seat at the table before GTM decisions are made How to build stronger relationships with sales and leadership How to measure the impact of positioning, sales enablement, and GTM initiatives How to make customer insights hard to ignore What specific steps PMMs can take to own more of the strategy If product marketing at your company is still seen as a support function, this session is for you. Reserve your spot → Upcoming Dreamdata Events November 11: Live with Rand Fishkin "Zero Click Marketing: How B2B Brands Grow Without Traffic" Stay dreamy, Maimouna P.S. Find out what's really driving your revenue. Book a demo → HQ: Kalvebod Brygge 39-41, 1560 Copenhagen, Denmark US: 535 8th Avenue, 12th Floor, New York, NY 10018, United States If you'd like to stop receiving these mails from us, you can unsubscribe