Hey [First name],

How can you help shape GTM strategy if you’re only brought in after the decisions have been made?

Product marketers are expected to shape positioning, enable sales, understand customers, and contribute to revenue. But getting a say in the decisions that shape all of that can be another story.

Hattie the PMM, founder of productmarketers.com, has built a playbook for closing that gap.

On October 28 at 3:00PM, she’ll join Andrea Coloma, Director of Product Marketing at Dreamdata, to walk through how PMMs can get involved earlier and show the impact of their work on revenue.

You’ll learn:

How to get a seat at the table before GTM decisions are made
How to build stronger relationships with sales and leadership
How to measure the impact of positioning, sales enablement, and GTM initiatives
How to make customer insights hard to ignore
What specific steps PMMs can take to own more of the strategy

If product marketing at your company is still seen as a support function, this session is for you.