AirOps
Day 2 after signup
Why AI Search Can't Wait for Perfect Measurement
Insights from AirOps & Bain on 10/15
Why it works
- Lead with a timely industry tension so readers understand why the event matters before seeing the logistics.
- Spell out the topics and intended audience to help readers quickly judge whether the session is relevant.
- Keep the registration action simple and repeat the same call to action at the end.
How it is built
- AI search context
- Measurement challenge
- Speaker introduction
- Learning points
- Audience description
- Registration call to action
Email copy
You already know that AI search has changed the buying process for good, but measurement has not caught up. AirOps and Bain & Company see the same tension with the marketing orgs they work with: brands know AI search matters, but imperfect attribution makes it hard to invest with confidence. Join Matt Hammel, COO of AirOps, and Zak Prauer, Expert Partner, Marketing at Bain & Company, for a conversation on why AI search investment shouldn't wait for perfect measurement. This session covers why the absence of perfect measurement is not the absence of impact, and how you can move forward now. What you'll learn: Why every major marketing channel became important before the industry could measure it well, and why AI search is following the same path How to avoid underinvesting in what you can't fully trace How leaders can move forward today while continuing to demand better evidence of what drives incremental growth Who should attend: CMOs, VPs of marketing, and heads of growth or demand gen building the case for AI search investment without waiting for measurement that may never fully arrive. Have a question? Reply to this email and we’ll bring them into the session. -Josh @ AirOps Save your spot for 10/15 AirOps, 382 NE 191st St, PMB 85604, Miami,FL,33179-3899,USA,3109770309 Unsubscribe Manage Preferences