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Email examplesBrandsdickies.comProduct launch

Dickies Tradebuilt product launch email

Introduces new Tradebuilt workwear styles with a short description of their outdoor-ready function. A product grid shows featured items and prices, with a button to shop the collection.

dickies.com

Day 27 after signup

New Tradebuilt Styles Built For The Outdoors

Utlilty Performance Workwear

Why it works

  • Introduce the new collection with a concise description that connects its features to a clear use case.
  • Show product names and prices together in a grid so readers can compare the featured styles at a glance.
  • End the product showcase with one prominent button that leads to the full collection.

How it is built

  1. Shipping banner
  2. Category navigation
  3. New collection introduction
  4. Featured product grid
  5. Shop collection button
  6. Policy and brand footer
Email copy

View in Your Browser Free Shipping On Orders $99+ MEN WOMEN NEW Introducing new styles from Tradebuilt. The new Tech Field Jacket and Athletic Fit Carpenter Pants are built for the outdoors and bring work-ready function to your everyday rotation. Tradebuilt Tech Field Jacket $104.99 Tradebuilt Tech Field Jacket $104.99 Tradebuilt Athletic Fit Carpenter Pants $54.99 Tradebuilt Athletic Fit Carpenter Pants $54.99 Tradebuilt Shirt Jacket $94.99 Tradebuilt Duck Canvas Double Knee Pants $47.99 SHOP TRADEBUILT Email Preferences Profile Center • Unsubscribe • Privacy Policy 31 W 34TH NEW YORK, NEW YORK 10001 Prices displayed are in USD. Please note that prices may vary depending on your location. Dickies and the Dickies horseshoe logo are trademarks of W-D Apparel Company, LLC. © 2025 W-D Apparel Company, LLC. All rights reserved.

Brand
dickies.com
Industry
Ecommerce · Workwear
Type
Promotional
Email
Product launch
Sent
Day 27 after signup
Sent at
Thu, 10:03 PM UTC
From
Dickies <email@dickies.com>
Sent with
SendGrid
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“MEN”
Calls to action
4 buttons, 18 links
Length
132 words · Under a minute
Images
10
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
IBM Plex Mono, Helvetica Neue, IBM Plex Sans
Dark mode
No custom styles

Colors

  • #ffffff
  • #222222
  • #000000
Light emails

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Hard-Working Pants. 20% Off.

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