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Email examplesBrandsPatagoniaProduct launch

Patagonia graphic tee launch email

Introduces new organic-cotton graphic tees for autumn, with links to men’s and women’s styles. It also features a designer explaining the inspiration behind a new print.

Patagonia

Day 13 after signup

New graphic tees on organic cotton

Plus, meet one of our print designers.

Why it works

  • Tie the new collection to a specific season and setting to give the product introduction a clear mood.
  • Pair a scannable product grid with a short behind-the-design feature to support both browsing and storytelling.

How it is built

  1. Free shipping offer
  2. Seasonal collection intro
  3. Shop by category
  4. Graphic tee product grid
  5. Designer story feature
Email copy

Free Shipping on Orders over $99* Don some fresh artwork for autumn. New graphic tees celebrate the mountains, rivers and oceans that move us. They’re made with organic cotton and love to be layered with a sweatshirt on cool shoulder-season nights. Men’s Graphic Tees Women’s Graphic Tees Men’s Cloud Crag T-Shirt Shop Men’s Fitz Roy Foothills T-Shirt Shop Men’s Long-Sleeved Midweight Hut Tripper Skyline T-Shirt Shop Women’s Fitz Roy Foothills Ringer Tee Shop Women’s Nature’s Pace Oversized T-Shirt Shop Women’s Long-Sleeved Hut Tripper Easy-Cut T-Shirt Shop Men’s Graphic Tees Women’s Graphic Tees Behind the Design Korina Bartie has the backstory on Arctic fish and how their survival strategy inspired our new print Deep Freeze. Watch Shop the Print Photos: (Top) Nick Ehman gets intimate with Spanish Fly (V6). Yosemite Valley, California. DREW SMITH (Bottom) Easel does it. For Patagonia print designer Korina Bartie, the process often begins with brush and canvas. PATAGONIA ARCHIVES *Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear® orders, surfboards, or with Pro, Team and Group Sales. Patagonia Customer Service 8550 White Fir St Reno, NV 89523 | Help Center Email Preferences This email was sent to you@example.com Update My Preferences | Unsubscribe View on web | © 2026 Patagonia, Inc.

Brand
Patagonia
Industry
Ecommerce · Outdoor apparel and gear
Type
Promotional
Email
Product launch
Sent
Day 13 after signup
Sent at
Thu, 3:03 PM UTC
From
Patagonia <funhogs@na.patagonia.com>
Sent with
SendGrid
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“Free Shipping on Orders over $99*”
Calls to action
5 buttons, 28 links
Length
272 words · 1 min read
Images
11
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
RidgewayEmail, Arial, CopernicusEmail
Dark mode
No custom styles

Colors

  • #ffffff
  • #999999
  • #a9c0bb
  • #394155
  • #000000
Light emails

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