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Email examplesBrandsdickies.comWelcome

Dickies welcome email

Welcomes new subscribers into the Dickies community and offers 15% off orders of $50 or more. It pairs the discount with a grid of best-selling workwear styles.

dickies.com

Day 25 after signup

Welcome To Dickies

Get 15% off your order of $50+

Why it works

  • Connect the welcome to the brand’s identity before introducing the discount, so the offer feels like part of the invitation.
  • Show a small selection of best sellers after the offer to give subscribers a clear next step without overwhelming them.

How it is built

  1. Brand navigation
  2. Welcome and brand story
  3. Discount and code
  4. Best-seller product grid
  5. Shop call to action
  6. Terms and footer
Email copy

View in Your Browser Free Shipping On Orders $99+ MEN WOMEN NEW Hey there,, Welcome to the crew! We’ve been in the business of helping hard-working folks make the most of every workday for generations. You’re now part of a 100-year crew of builders, doers, and those who get it done. As a token of our appreciation, we're giving you a special 15% discount on your order of $50+   USE CODE: KLVOWEL-BPM3W77T Best-Selling Styles Loose Fit Double Knee Work Pants $34.99 Original 874® Work Pants $29.99 FLEX Regular Fit Cargo Pants $34.99   SHOP BEST SELLERS Email Preferences Profile Center • Unsubscribe • Privacy Policy $50 minimum purchase. Exclusions apply. Expires 11-19-2026. Please note that prices may vary depending on your location. Some exclusions and sale restrictions may apply. Please see our Terms & Conditions. This promo code is not combinable with other promo codes.The promo code does not apply to promotional products. Dickies and the Dickies horseshoe logo are trademarks of W-D Apparel Company, LLC. © 2025 W-D Apparel Company, LLC. All rights reserved.

Brand
dickies.com
Industry
Ecommerce · Workwear
Type
Lifecycle
Email
Welcome
Sent
Day 25 after signup
Sent at
Wed, 4:44 AM UTC
From
Dickies <email@dickies.com>
Sent with
SendGrid
Discount codeProduct gridFree shipping
All welcome email examples

Breakdown

Main button
“MEN”
Calls to action
4 buttons, 18 links
Length
174 words · 1 min read
Images
6
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica Neue, IBM Plex Mono, IBM Plex Sans
Dark mode
No custom styles

Colors

  • #ffffff
  • #222222
  • #000000
Light emails

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