In the order they arrived, from the first email after signup.
How often, when and how Covercraft emails its subscribers, measured from every email we received.
Every email Covercraft sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 4
4 days later
Day 11
7 days later
Day 14
3 days later
Day 17
3 days later
Every subject line and preview text, in the order they arrived.
We captured 5 emails from Covercraft after signing up: seasonal campaign, welcome and sale / discount emails.
20% of its emails arrived on the day we signed up, its designs lean red on dark backgrounds and 80% of its emails use discount code.
Its subject lines run about 46 characters.