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Email examplesBrandsTarte CosmeticsSale / discount

Tarte base routine promotion

Promotes a base makeup routine alongside a free brush offer. It also highlights a 15% discount on a first order for Tarte VIP members.

Tarte Cosmetics

Day 26 after signup

base routine unlocked 🔓

FREE BRUSH

Why it works

  • A curiosity-led subject can make a routine-focused promotion feel more like a beauty discovery than a standard discount email.
  • Pairing a free gift with a first-order discount gives the offer two clear points of appeal.
  • Keep the main offer prominent and place detailed eligibility terms at the end.

How it is built

  1. Routine-themed subject
  2. VIP discount headline
  3. Free brush offer
  4. Account and help links
  5. Promotion terms and footer
Email copy

Can't see images? click here Become a Tarte VIP & take 15% off* your first order ✨ my account | FAQs | contact us | privacy *15% off your purchase when you sign up for tarte™ VIP only valid on www.tarte.com. Must enter code VIP15 at checkout. Discount can only be applied one time per customer. Must be logged in to your tarte™ VIP account. Cannot be combined with any other promo codes/offers/discounts. Offer valid only on in-stock items, no rain checks. Offer not valid on previous purchases. Not valid for cash or credit. Offer subject to change at any time and without notice. Exclusions apply - select items are not eligible for promotion/discount and will be marked as ineligible on their product page. eGift cards are not eligible for promotion/discount. Additional fees for tax, duties, VAT, government fees, and/or shipping may apply. tarte™ has the right to cancel any orders due to unauthorized use of our website or violation of our Terms of Use. *Free shipping only available on tarte.com. Select items are not eligible for promotion/discount and will be marked as ineligible on their product page. Free shipping threshold varies by country, after any discounts have been applied. †For more information on virtual try-on, please see our Terms & Conditions. This email was sent to you@example.com by Tarte Inc. 1375 Broadway, Suite 800 | New York, NY | 10018 if you no longer wish to receive emails from tarte, you may unsubscribe

Brand
Tarte Cosmetics
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Sale / discount
Sent
Day 26 after signup
Sent at
Wed, 11:49 PM UTC
From
tarte <email@email.tartecosmetics.com>
Discount code
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 30 links
Length
246 words · 1 min read
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Arial, helvetica neue, Kanit
Dark mode
No custom styles

Colors

  • #ffffff
  • #4a444e
Light emails

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