Burberry welcome series

3 emails over 5 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeHelloYou are now signed up for email updates.
Day 22 days later
Email 2 · Welcome[First name], welcome to BurberryDiscover the latest collections and campaigns.
Day 53 days later

What each email does

Day 0First emailWelcomeHelloThanks the recipient for signing up and says they will hear about upcoming campaigns and collections. It also links to audience-specific collections and Burberry services.
Day 22 days laterWelcome[First name], welcome to BurberryWelcomes the subscriber and introduces access to Burberry's latest collections and campaigns. It highlights the Winter 2026 collection and links to shopping, services, and store information.

OnboardingThe Burberry storyIntroduces Burberry’s heritage and connects its history to signature trench coats and scarves. It invites readers to explore the brand and shop key collections.

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