In the order they arrived, from the first email after signup.
How often, when and how Brooklinen emails its subscribers, measured from every email we received.
Every email Brooklinen sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 4
4 days later
Day 6
2 days later
Day 8
2 days later
Day 11
3 days later
Day 13
2 days later
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Brooklinen after signing up, mostly sale / discount, welcome and back in stock emails.
29% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean blue and 71% of its emails use discount code.
Its subject lines run about 34 characters.
