Day 0
Day 1
Day 2
+2 more
Sequence · 5 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 4 days
How often, when and how Shutterfly emails its subscribers, measured from every email we received.
Every email Shutterfly sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Every subject line and preview text, in the order they arrived.
We captured 7 emails from Shutterfly after signing up, mostly onboarding, sale / discount and welcome emails. They form 1 automated sequence you can follow day by day.
29% of its emails arrived on the day we signed up, its designs lean blue and purple and 86% of its emails use discount code.
Its subject lines run about 56 characters.