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Email examplesBrandsBeauty BayProduct launch

Beauty Bay new palette launch email

Introduces the limited-edition Dusky Neutral eyeshadow palette as a festive-season release, then highlights complementary products from the Christmas collection.

Beauty Bay

Day 27 after signup

NEW! Dusky Neutral palette πŸ’œ

Meet your new festive eye obsession.

Why it works

  • Lead with a timely seasonal hook, then quickly introduce the new product and its defining features.
  • Place the main product first and follow with complementary picks to give readers a clear path into the wider collection.
  • Repeat the primary shopping call to action near the product details so the next step is easy to find.

How it is built

  1. Festive-season opener
  2. New palette introduction
  3. Palette shade highlights
  4. Complementary product picks
  5. Collection call to action
  6. Footer and unsubscribe
Email copy

Party season is calling ✨ Been waiting for our Christmas palette? The limited edition Dusky Neutral 20 Colour Palette has landed, featuring 20 shimmer and matte shadows in party-ready shades. β€Š Shop Dusky Neutral β€Š 20 Dusky Hues Spanning buttery neutrals, electric pinks and dreamy purples, your next signature eye look awaits with these 20 ultra-pigmented shades. β€Š Shop Dusky Neutral Complete your party look β€Š β€Š Bouncy Beams are BACK! Remember these from last year? Shop our 2026 Bouncy Beam Shimmer Stick shades before they sell out. Shop now β€Š β€Š β€Š All Hours Lip Stain Fig Take your lip look from day to play with our best selling lip stain, available in new shade fig. Shop now β€Š β€Š Layer Up Lip & Cheek Duo Set This festive beauty combo stars our bestselling Layer Up Cheek Duo in special edition shade Petal Haze. Shop now Shop our Christmas Collection Follow us Minimum spend and exclusions apply. Pricing, discounts, and promotions are accurate as of the time the content was created. The promotion is valid for a limited time and BEAUTY BAY reserve the right to end the promotion at any time. A Beauty Inc Ltd. Registered office address Level 12, 5 Exchange Quay, Manchester, M5 3EF Unsubscribe Privacy Policy View Online

Brand
Beauty Bay
Industry
Other Β· Beauty
Type
Promotional
Email
Product launch
Sent
Day 27 after signup
Sent at
Fri, 7:19 AM UTC
From
BEAUTY BAY <e@e.beautybay.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
201 words Β· 1 min read
Images
17, incl. a GIF
Layout
Multi-column Β· Visual
Voice
Playful
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #000000
  • #bdb8d1
  • #dde8f2
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