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Email examplesBrandsBeauty BayProduct launch

Beauty Bay concealer launch email

Introduces Beauty Bay’s new concealer through community reviews focused on coverage, comfort, and shade match. It links to shop the shades, take a quiz, and read a related story.

Beauty Bay

Day 12 after signup

"Shade match is 100%!"

Hear what our community think of our new concealer...

Why it works

  • Lead with a concise introduction to the new product, then let customer perspectives make its benefits more tangible.
  • Pair review quotes with direct shopping links so readers can move from a specific benefit or shade to the next step.
  • Add a quiz and related editorial story after the main product content to offer useful alternatives without distracting from the primary shopping goal.

How it is built

  1. Free delivery offer
  2. Product introduction
  3. Shop concealers CTA
  4. Community review cards
  5. Shade quiz CTA
  6. Related editorial story
  7. Social links and footer
Email copy

Get FREE delivery on all orders over £30   Don't just take our word for it... We asked our community models what they think of our new Make Face Camouflage Concealer. From the coverage to the shade match, they gave us their honest opinions.   Shop our new concealers   Our community said...         Do skin, like Angel "Perfect! I've never had such an accurate shade match. Very long lasting" Shop Almond       Do skin, like Anaai "The shade match is 100% accurate and gives a natural, healthy matte finish" Shop Conker       Do skin, like Luke "This is a life-saver for my under-eyes when I'm not feeling my best" Shop Cashmere       Do skin, like Chantelle "It feels really hydrating and comfortable on my skin and gives my skin a lovely, flawless finish" Shop Buff       Do skin, like Mabon "It sat beautifully on top of skin, didn't crease under the eye and made my under-eyes look so bright" Shop Shell   Take the quiz     Read Amba's story We spoke to Amba about representation within the beauty industry and what she thinks of our new concealers. Read now Follow us Minimum spend and exclusions apply. Pricing, discounts, and promotions are accurate as of the time the content was created. The promotion is valid for a limited time and BEAUTY BAY reserve the right to end the promotion at any time. A Beauty Inc Ltd. Registered office address Level 12, 5 Exchange Quay, Manchester, M5 3EF Unsubscribe Privacy Policy View Online

Brand
Beauty Bay
Industry
Other · Beauty
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 7:09 PM UTC
From
BEAUTY BAY <e@e.beautybay.com>
Social proofFree shipping
All product launch email examples

Breakdown

Calls to action
0 buttons, 32 links
Length
242 words · 1 min read
Images
19, incl. a GIF
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Arial, Lato
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #000000
  • #bdb8d1
  • #dde8f2
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