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Email examplesBrandsASOSProduct launch

ASOS adidas Originals collection lookbook

Showcases the adidas Originals x ASOS Collection 05 with three autumn styling ideas and a link to shop the collection. It also promotes the ASOS app and its shopping features.

ASOS

Day 23 after signup

How to style adidas Originals x ASOS

You'll keep coming back to Collection 05

Why it works

  • Frame a collection around a clear seasonal style theme to give the launch an editorial angle.
  • Follow the main shopping CTA with specific outfit ideas that help readers imagine how to wear the pieces.
  • Keep secondary app promotion after the collection content so it does not compete with the primary offer.

How it is built

  1. Brand navigation
  2. Collection introduction
  3. Shop collection CTA
  4. Three styling ideas
  5. App promotion
  6. Footer links
Email copy

Women New in Men adidas Originals x ASOS: the lookbook Collection 05 blends sport with statement – and that's the autumn dress code. Discover three ways to style the drop below. Shop the collection Snake print is firmly on the agenda. Go head-to-toe with this bold set, and balance the look with simple adidas Originals Stan Smith ballet flats. Colour blocking meets its match in neutrals. Set the tone for the season by pairing this elevated track jacket with rich chocolate tones. This autumn-ready animal print is guaranteed to turn heads. Go all out with a contrasting clutch for an unexpected twist. More style on the app Get personalised edits, the biggest deals and back-in-stock notifications on the ASOS app. Download now Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Product launch
Sent
Day 23 after signup
Sent at
Mon, 11:27 AM UTC
From
ASOS <hello@official.asos.com>
All product launch email examples

Breakdown

Main button
“Shop the collection”
Calls to action
2 buttons, 43 links
Length
176 words · 1 min read
Images
15
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
FuturaPT-Book, FuturaPT-Heavy, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #2d2d2d
  • #000000
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