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Email examplesBrandsASOSSale / discount

ASOS discount campaign email

ASOS promotes up to 20% off selected styles with a discount code and an expiration time. It directs shoppers to browse women's and men's styles, then highlights benefits of the ASOS app.

ASOS

Day 22 after signup

Up to 20% off 1000s of styles

Start curating your autumn wardrobe

Why it works

  • Lead with the discount and make the code and deadline easy to find so the offer is immediately clear.
  • Give shoppers direct paths to relevant categories before introducing a secondary app promotion.
  • Keep detailed exclusions and redemption terms in the footer so they remain available without interrupting the main offer.

How it is built

  1. Category navigation
  2. Discount headline
  3. Offer code and deadline
  4. Shopping category buttons
  5. App benefits promotion
  6. Brand links and legal terms
Email copy

Women New in Men UP TO 20% OFF 1000s OF STYLES Use code: TREAT Ends Monday 9am BST* Shop Women's Shop Men's YOUR STYLE, FOR LESS Shop now More style on the app Get personalised edits, the biggest deals and back-in-stock notifications on the ASOS app. Download now Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Enter code TREAT at checkout to receive discount. Percentage discounts will vary depending upon the product purchased. Ends 9am BST on 19 October 2026. Code can be used multiple times per customer up to a maximum pre-discount spend of £500 per order. Valid on ASOS and Topshop items. Can’t be used with other promo codes or on gift vouchers, delivery charges, or ASOS Premier. Country exclusions apply. Selected marked products excluded from promo. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 22 after signup
Sent at
Sun, 8:21 AM UTC
From
ASOS <hello@official.asos.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Shop Women's”
Calls to action
4 buttons, 40 links
Length
176 words · 1 min read
Images
12
Layout
Single column · Visual
Voice
Urgent
Language
British English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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