Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
Day 2 after signupPart of a sequence
How often, when and how Asana emails its subscribers, measured from every email we received.
Every email Asana sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Asana after signing up: activation nudge, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
67% of its emails arrived on the day we signed up, it sends with mostly Iterable, and also Amazon SES, its designs lean blue and pink and 67% of its emails use single cta.
Its subject lines run about 27 characters.
