Asana onboarding

3 emails over 2 days, counted from the day we signed up.

Day 0First email
Email 1 · Activation nudgeYou're almost doneComplete your setup to try Asana.
Day 0Same day
Email 2 · WelcomeWelcome to your Asana trialSee who's working on what and stay in sync with your team.
Day 22 days later

What each email does

Day 0First emailActivation nudgeYou're almost doneAsana reminds a new user to finish setting up their account, highlighting the benefits of completing setup.
Day 0Same dayWelcomeWelcome to your Asana trialWelcomes the recipient to an Asana trial and introduces AI-powered features for managing workflows, team collaboration, and automation. It directs new users to open Asana and includes an administrator privacy notice.

OnboardingStart a project. Let Asana AI do the heavy lifting.Asana helps new users start their first project with templates, automations, integrations, and AI Teammates. It also links to a short getting-started video and its desktop and mobile apps.

Build this sequence for your brand

Get a draft of all 3 emails with Asana's timing and structure, written for your brand.

Same send days, ready to review before anything goes out
Every email keeps its original design, in your brand
Starts as a draft: nothing sends until you turn it on

Clone this sequence