Automated emails sent in order, on a timeline.
Standalone emails first, then the emails from its sequences, each in the order they arrived.
How often, when and how Airbnb emails its subscribers, measured from every email we received.
Every email Airbnb sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Airbnb after signing up: company news, welcome and onboarding emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean black & white and all of its emails use personalized.
Its subject lines run about 30 characters.
