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Email examplesBrands17hatsFeature announcement

17hats default Brand feature announcement

17hats introduces a Default Brand setting that takes users directly to their preferred Brand when they log in. The email explains how to set it up and how to switch Brands afterward.

17hats

Day 0 after signup

New Feature: Run more than one Brand? Skip the picker.

Now, you can log in straight to your default brand.

Why it works

  • Open with a familiar recurring frustration so readers can quickly see why the feature matters.
  • Explain the setup in a few direct steps, then address what happens to the existing workflow before presenting the call to action.

How it is built

  1. Feature headline
  2. Login friction explained
  3. Default Brand introduction
  4. Setup instructions
  5. Switching reassurance
  6. Primary call to action
  7. Unsubscribe footer
Email copy

Run more than one Brand? Skip the picker. If you manage a second business as a Brand in 17hats, every login starts the same way: choose a Brand, then get to work. Small friction, but you pay it every single day. Now you can set a Default Brand. Choose the Brand you work in most, and from that point on, logging in takes you straight there. Set it once in your Account Settings. Select your Default Brand, save, and you're done. Need the other Brand? Use the Brand switcher in the top right corner of your 17hats account. Nothing about switching changes — you just stop doing it on the way in. This is an easy win. One click saved, every login, forever. Log in and set your Default Brand now. To make sure you keep getting these emails, please add chaos_tamer@17hats.com to your address book or white-list us. Want out of the loop? Unsubscribe. 2310 Huntington Drive, San Marino, CA 91108

Brand
17hats
Industry
SaaS · Business management software
Type
Product update
Email
Feature announcement
Sent
Day 0 after signup
Sent at
Tue, 6:00 PM UTC
From
Amanda Rae, 17hats <chaos_tamer@17hats.com>
Sent with
SendGrid
Single CTA
All feature announcement email examples

Breakdown

Main button
“Log in and set your Default Brand now.”
Calls to action
1 button, 8 links
Length
164 words · Under a minute
Images
3, incl. a GIF
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
lexend, arial
Dark mode
No custom styles

Colors

  • #0b763e
  • #ffffff
  • #bd2348
  • #379061
  • #171717
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