Overview

Loops and Userlist are both email platforms built specifically for SaaS. They target similar audiences but with different approaches. Loops focuses on simplicity and affordability. Userlist focuses on B2B SaaS with advanced company account features. See our Loops comparison for more context.

The Price Difference

Loops is significantly cheaper. It starts at $49/month with a free tier of 1,000 contacts. Userlist starts at $99/month with no free plan. At 10,000 contacts, Loops runs ~$99/month vs Userlist at $99-149/month. For SaaS founders watching costs, this 38-50% difference matters.

B2B Company Accounts

Userlist's standout feature is advanced company account support. You can track both individual users and the companies they belong to. Trigger automations based on company-level behavior - like "company completed onboarding" or "company hit usage milestone". Loops has basic support, but Userlist is built around this concept.

In-App Messages

Userlist includes in-app messaging for product onboarding and announcements. Loops focuses on email only. If you want both email campaigns and in-app messages from one tool, Userlist has the edge. If email-only works for you, Loops is simpler.

Setup & Simplicity

Loops wins on simplicity. Fewer concepts to learn, faster time-to-first-campaign. Userlist requires more upfront planning, especially if you're setting up company structures. For getting started quickly, Loops is faster.

The Stripe Question

Neither has native Stripe integration. Both require Zapier or custom API work for payment-triggered emails. If Stripe billing integration matters to your SaaS, Sequenzy offers native OAuth connection with payment-triggered automations.

Making the Choice

Choose Loops for: simplicity, lower cost, B2C or simple B2B SaaS. Choose Userlist for: B2B SaaS with company accounts, in-app messaging, complex lifecycle flows. For SaaS with Stripe billing, consider Sequenzy as a unified alternative.