LoopsvsBento

Loops vs Bento

Two modern approaches to SaaS email

TL;DR

Both are modern platforms built for SaaS. Loops charges per contact with unlimited sends. Bento charges per tracked user ($0.01/user) with unlimited sends. At high email volume per user, Bento is cheaper. For simplicity, Loops wins.

Key Differences

The main things that set these tools apart

Pricing Model

Loops charges per contact in tiers. Bento charges a flat $0.01 per tracked user. Different models favor different usage patterns.

User Tracking
Bento wins

Bento emphasizes behavioral tracking with a JavaScript snippet that tracks page views and events automatically. Loops relies more on explicit API events.

Simplicity
Loops wins

Loops is slightly simpler to get started with. Both are modern, but Loops has fewer concepts to understand initially.

AI Features
Bento wins

Bento has an AI-powered email builder. Loops doesn't have AI features yet.

Pricing Comparison

At 10,000 contacts/users

Loops
~$99/month

Per contact. Unlimited email sends.

Visit Loops
Bento
$100/month

$0.01 per tracked user. Unlimited sends.

Visit Bento
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Loops
Bento
Sequenzy
Pricing Model
Pricing Basis
Per contact
Per tracked user ($0.01)
Per contact
Email Sends
Unlimited
Unlimited
Unlimited
Pricing Predictability
Simple tiers
Linear scaling
Simple tiers
Cost at Scale
Higher at volume
Linear $0.01/user
Competitive
Features
Transactional Email
Free with paid plans
User Tracking
Events API
JS snippet + events
Events API
Visual Automations
AI Features
AI email builder
A/B Testing
Experience
Setup Simplicity
Very easy
Easy
Very easy
UI/UX
Clean, minimal
Modern, feature-rich
Clean
Documentation
Good
Good
Good
Support
Good
Priority on Growth+
Direct founder access

Best For

When to choose each tool

Choose Loops if you...
  • Teams wanting simplest possible setup
  • Companies preferring predictable tier pricing
  • Those who don't need extensive user tracking
  • SaaS startups moving fast
Choose Bento if you...
  • Companies wanting behavioral user tracking
  • Those who prefer per-user pricing
  • Teams wanting AI email building
  • Businesses with many emails per user
Choose Sequenzy if you...
  • SaaS founders with Stripe billing
  • Companies needing payment-triggered emails
  • Teams wanting simpler pricing than both

When to Consider Sequenzy Instead

Native Stripe Integration

Sequenzy connects directly to Stripe for payment-triggered automations. Neither Loops nor Bento offers this natively.

Lower Cost

At 10,000 contacts, Sequenzy is $49/month vs ~$100/month for both Loops and Bento.

SaaS-Specific Automations

Built-in flows for trial-to-paid, subscription changes, and payment failures.

Overview

Loops and Bento are both modern email platforms built for SaaS. They launched around the same time and target similar audiences. The key difference is their approach to pricing and user tracking.

The Pricing Difference

Loops charges per contact in standard tiers. Bento charges a flat $0.01 per tracked user with unlimited sends. This means at 10,000 users, both cost about $100/month. But the scaling is different - Bento scales linearly while Loops has tier jumps. For very large lists, calculate both to see which is cheaper for your specific case.

User Tracking Approach

Bento emphasizes automatic behavioral tracking. Install their JavaScript snippet and it tracks page views, clicks, and events automatically. Loops relies more on you sending events via API. If you want automatic tracking without extra code, Bento has an edge. If you prefer explicit control, Loops works well.

AI Features

Bento has an AI-powered email builder that can help create emails. Loops doesn't have AI features currently. If AI assistance in email creation matters to you, Bento has the advantage.

Making the Choice

Both are solid modern platforms. Choose Loops for maximum simplicity and predictable tier pricing. Choose Bento for behavioral tracking, AI features, and linear per-user pricing.

Frequently Asked Questions

At 10,000 users, they're similar (~$100/month). Bento's linear pricing ($0.01/user) might be cheaper at certain scales. Calculate for your specific case.

Yes, via their events API. Bento also offers automatic tracking via JavaScript snippet with less manual work.

Both are easy. Loops is slightly simpler with fewer concepts. Bento requires deciding on tracking approach.

Neither has native Stripe integration. For payment-triggered emails, consider Sequenzy instead.

Both have good deliverability with no significant issues reported. Neither is a concern.

Yes, both support data export/import. Migration is possible if you change your mind.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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