TL;DR

Quick answer: For SaaS with AI content and Stripe sync, Sequenzy ($19/mo) is more affordable. For company account support like Userlist, Customer.io is the enterprise choice. For simpler SaaS email, Loops is clean and modern. For early-stage startups, Encharge offers similar features at lower cost.

12 Best Userlist Alternatives

Our Pick for SaaS Companies

Sequenzy

SaaS-focused email with AI content generation and native Stripe integration. Simpler than Userlist's team accounts approach but more affordable for early-stage.

Describe the automation you need — onboarding, trial conversion, dunning — and the AI writes the entire sequence, eliminating the copywriting bottleneck that makes email setup a weeks-long project. The native Stripe integration automatically syncs subscription data so billing events trigger the right emails without custom webhook development. While Sequenzy lacks Userlist's company account model and in-app messaging, it handles what most early-stage SaaS teams actually need: automated lifecycle emails that convert, at roughly a third of Userlist's price point.

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Best for

SaaS teams wanting AI-powered marketing with billing sync

Pricing

$49/month for 10k subscribers

Pros

AI generates complete email sequences
Native Stripe integration
Marketing + transactional together
More affordable than Userlist
Direct founder support

Cons

No company account model
Simpler than Userlist for B2B
Newer platform
No in-app messaging

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Customer.io

The enterprise alternative to Userlist with company account support, multi-channel messaging, and powerful behavioral triggers. More expensive but more capable.

Customer.io handles multi-channel orchestration across email, push, SMS, in-app, and webhooks with a workflow builder that supports complex branching logic and real-time behavioral triggers. The company/relationship model on higher plans mirrors Userlist's approach to B2B team accounts, letting you message at both the user and company level. The API accepts any event or attribute without predefined schemas, giving engineering teams maximum flexibility. At $100/month for just 5k profiles on Essentials, it's more expensive per contact than Userlist, but the depth of behavioral automation and channel breadth justify the premium for teams with sophisticated PLG needs.

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Best for

B2B SaaS needing enterprise-grade behavioral messaging

Pricing

$100/month for 5,000 profiles (Essentials)

Pros

Company account support
Multi-channel (email, push, SMS, in-app)
Most powerful behavioral automation
Excellent API
Enterprise-ready

Cons

2x Userlist's price at scale
Complex setup
Steep learning curve
Overkill for simple needs

Loops

Modern, clean email marketing for SaaS. Transactional included. Simpler than Userlist but lacks company account features for B2B.

Loops combines marketing campaigns, automation sequences, and transactional email in one platform with a UI that feels more like a modern SaaS product than a legacy email tool. Event-based triggers let you fire emails based on product actions, and all features are available on every plan without tier gating. The developer experience is polished with good API documentation and SDKs. At $99/month for 10k subscribers, Loops is slightly cheaper than Userlist while being simpler by design. The tradeoff is no company accounts, no in-app messaging, and less B2B-specific modeling — but for B2C SaaS or straightforward B2B, Loops is a compelling modern alternative.

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Best for

SaaS teams wanting clean, modern email

Pricing

$99/month for 10,000 subscribers

Pros

Built for SaaS
Transactional + marketing
Clean, modern interface
Good deliverability
All features included

Cons

No company accounts
No AI content generation
Less B2B focused
Limited integrations

Encharge

Marketing automation for SaaS with user segments and behavior-based flows. More affordable than Userlist with similar SaaS focus.

Encharge's visual flow builder creates branching automation sequences based on product events, user behavior, and lead scores — similar capabilities to Userlist's automation but with a more visual drag-and-drop interface. Native integrations with Segment, Stripe, Intercom, and HubSpot pipe in product usage and billing data without custom development. User segments update in real time based on behavior, enabling dynamic targeting that adapts as users progress through your funnel. At $79/month for 10k subscribers, Encharge offers comparable SaaS-specific automation to Userlist at a lower price, though it lacks the company account model that makes Userlist unique for B2B team scenarios.

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Best for

SaaS teams wanting automation at lower cost

Pricing

$79/month for 10,000 subscribers

Pros

SaaS-focused automation
User behavior triggers
Good segment builder
More affordable than Userlist
Product analytics integrations

Cons

No company account model
Newer platform
Smaller community
Limited multi-channel

Intercom

Full customer engagement platform with email, chat, and in-app messaging. Company-level messaging but much more expensive than Userlist.

Intercom unifies live chat, email campaigns, in-app messages, product tours, and an AI chatbot (Fin) into one platform with native company-level data modeling. For teams where support, sales, and marketing messaging need to be coordinated, Intercom eliminates the fragmentation of using separate tools. The AI resolution-based pricing ($0.99 per resolution) can be cost-effective or expensive depending on your support volume. At $29-132/seat/month plus AI charges, total cost quickly reaches 5-10x what you'd pay Userlist. Only worth it if customer communication across chat, email, and in-app is core to your strategy — not just email lifecycle marketing.

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Best for

Teams wanting unified chat + email + in-app

Pricing

$29-132/seat/month + $0.99/AI resolution

Pros

Chat + email unified
In-app messaging
Company accounts native
AI chatbot (Fin)
Product tours

Cons

5x+ Userlist's cost
Complex seat-based pricing
AI charges per resolution
Email is secondary feature

Vero

Behavioral email marketing with event-driven triggers. Similar concept to Userlist's behavior focus but for both B2C and B2B use cases.

Vero's event-driven architecture processes user actions in real time and triggers email, push, and SMS messages based on behavioral patterns. The platform handles complex segmentation based on event history and user properties, similar to Userlist's behavioral approach but with a broader focus beyond just SaaS. Vero's multi-channel support (email, push, SMS) gives it an edge over Userlist's email + in-app focus. At $54/month for the Starter plan, the entry price is lower, though custom pricing for higher volumes can become unpredictable. Vero is best for teams with solid event tracking infrastructure who want behavioral messaging across multiple channels.

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Best for

Teams needing behavioral email triggers

Pricing

$54/month (Starter) - custom for higher volume

Pros

Event-driven architecture
Behavioral triggers
Multi-channel support
Good for product-led growth
Flexible pricing model

Cons

Less SaaS-specific than Userlist
Smaller company
Limited company accounts
Documentation could be better

Drip

E-commerce focused but powerful automation that some SaaS teams repurpose. Revenue tracking and visual workflows similar to Userlist.

Drip's visual workflow builder creates sophisticated automation sequences with conditional branching, time delays, and multi-step flows that rival Userlist's automation capabilities. Revenue attribution tracks how each email contributes to conversions, giving you clear ROI visibility. All features are included on every plan without tier gating. While Drip's positioning and integrations lean heavily toward e-commerce (Shopify, WooCommerce), the underlying automation engine is flexible enough that some SaaS teams use it successfully. At $184/month for 10k contacts, it's more expensive than Userlist, which makes sense only if the visual workflow builder and revenue tracking justify the premium for your use case.

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Best for

SaaS teams wanting visual automation (despite e-commerce focus)

Pricing

$184/month for 10,000 contacts

Pros

Visual workflow builder
Revenue attribution
All features included
Good automation depth
Event tracking

Cons

E-commerce focused, not SaaS
More expensive than Userlist
No company accounts
Overkill for many SaaS

ActiveCampaign

Powerful automation and CRM combo. Less SaaS-specific than Userlist but more versatile for complex sales-led workflows.

ActiveCampaign's automation builder is arguably the most flexible in the market, with conditional logic, branching paths, lead scoring, and sales pipeline automation that handle both marketing and sales workflows. The built-in CRM tracks deals alongside email engagement, creating a unified view of the customer journey from first touch to closed deal. For sales-led SaaS where the sales team needs lead intelligence and pipeline visibility alongside marketing automation, ActiveCampaign handles scenarios that Userlist's product-led focus doesn't address. At $79/month for 10k contacts (Plus), it's cheaper than Userlist while being more versatile, though less specialized for B2B SaaS company account scenarios.

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Best for

Teams needing CRM + email automation

Pricing

$79/month for 10,000 contacts (Plus)

Pros

Most powerful automation
CRM included
Sales automation
Advanced conditional logic
Good deliverability

Cons

Not SaaS-specific
No company account model
Complex for PLG companies
Higher learning curve

Mailchimp

The household name. Less SaaS-focused than Userlist but more feature-rich for general email marketing needs.

Mailchimp has evolved into a broader marketing platform with email, landing pages, social ads, website builder, and customer journeys with an interface that practically everyone already knows how to use. Integrations exist with virtually every tool, and the template library covers common email patterns. At $100/month for 10k contacts (Standard), the pricing is comparable to Userlist. The fundamental difference is philosophy: Mailchimp is a general-purpose marketing platform that works for any business, while Userlist is purpose-built for B2B SaaS. If your SaaS email needs are basic (newsletters, onboarding sequences) and you don't need company accounts, Mailchimp's broader feature set and ecosystem may serve you better.

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Best for

Teams wanting a familiar, all-purpose platform

Pricing

$100/month for 10,000 contacts (Standard)

Pros

Extensive integrations
Well-known brand
Good template library
Multi-channel marketing
Detailed analytics

Cons

Not built for SaaS
No company accounts
Charges for unsubscribed
Generic, not product-led

#10

HubSpot Marketing Hub

Full marketing suite with company-level CRM. Enterprise alternative to Userlist for sales-led SaaS with big budgets.

HubSpot's Marketing Hub includes email, landing pages, blog, social, SEO, and ads management — all integrated with its CRM that natively supports company-level data modeling, contacts, and deals. For sales-led SaaS that need marketing and sales alignment with full pipeline visibility, HubSpot provides an all-in-one platform that eliminates tool fragmentation. Company-level data and reporting are native to how HubSpot works, similar to Userlist's approach but with far broader capabilities. At $800+/month for Marketing Hub Professional, HubSpot costs roughly 7x what Userlist does, making it a viable option only for SaaS companies with established budgets that need the full sales and marketing suite.

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Best for

Sales-led SaaS with enterprise budgets

Pricing

$800+/month for Marketing Hub Professional

Pros

Full CRM + marketing suite
Company-level data native
Enterprise features
Great integrations
Strong support

Cons

10x+ Userlist's price
Overkill for product-led
Complex implementation
Long-term contracts

#11

Brevo

Budget-friendly email with unlimited contacts. Lacks Userlist's B2B sophistication but costs significantly less.

Brevo's unlimited contacts model with pay-per-email pricing is ideal for SaaS companies with large user bases but moderate email volumes. The platform includes email marketing, transactional email, SMS, and a basic CRM with automation workflows — covering core messaging needs in one tool. At $25/month for 20k emails with unlimited contacts, Brevo costs roughly a fifth of what Userlist charges. The tradeoff is significant: no SaaS-specific features, no company account model, no behavioral product triggers, and basic automation compared to Userlist's focused B2B approach. Brevo works best for SaaS teams with simple email needs and tight budgets who don't need the B2B sophistication that Userlist provides.

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Best for

Budget-conscious teams

Pricing

$25/month for unlimited contacts (20k emails)

Pros

Unlimited contacts
Very affordable
SMS included
Transactional + marketing
WhatsApp integration

Cons

No company accounts
Not SaaS-focused
Basic automation
Generic platform

#12

Ortto

Marketing automation with journey builder. Previously Autopilot. Good for visual automation but less B2B SaaS specific than Userlist.

Ortto's drag-and-drop journey builder is one of the best visual automation tools available, letting marketing teams map out complex multi-step sequences without technical help. The built-in customer data platform unifies data from your website, app, and integrations into a single customer view. Multi-channel capabilities span email, SMS, WhatsApp, web push, and in-app messaging — broader than Userlist's email + in-app focus. At $99/month for 5k contacts (Professional starts at $509 for 10k), Ortto's pricing can get steep quickly. Ortto is a more general-purpose marketing automation tool versus Userlist's laser B2B SaaS focus, so it's best for teams that value visual journey building over SaaS-specific company account modeling.

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Best for

Teams wanting visual customer journeys

Pricing

$99/month for 5,000 contacts (Professional)

Pros

Visual journey builder
Multi-channel messaging
CDP features
Good analytics
AI recommendations

Cons

Not B2B SaaS focused
No company account model
Can get expensive
Less proven than Userlist

Why Consider Alternatives to Userlist

Pricing gets expensive for early-stage

At $119/mo for 10k MAU (Basic), Userlist can strain early-stage SaaS budgets. Alternatives like Sequenzy ($49/mo) or Encharge ($79/mo) offer similar SaaS focus at lower cost.

May be overkill if you don't need company accounts

Userlist's B2B company account model is powerful, but if your SaaS is B2C or simple B2B, you're paying for complexity you won't use. Simpler tools work better.

Limited multi-channel capabilities

Userlist focuses on email and in-app. If you need push notifications, SMS, or comprehensive in-app experiences, Customer.io or Intercom offer more channels.

Newer platform with smaller ecosystem

Userlist is excellent but smaller than competitors. Fewer integrations, smaller community, and less third-party content compared to established players.

Feature

Userlist

Sequenzy

Customer.io

Loops

Intercom

Encharge

Price at 10k

$119

$49

$100*

$99

$132+/seat

$79

Company accounts

Transactional

In-app messaging

AI content

Multi-channel

Email + In-app

Email only

All channels

Email only

All channels

Email only

Billing sync

Stripe

When to Use Each Platform

Choose Sequenzy if...

You need Stripe billing sync for SaaS
AI-generated email sequences appeal to you
You want transactional + marketing together
Budget is a consideration

Choose Stay with Userlist if...

Company account model is essential for B2B
In-app messaging matters to you
You value SaaS-specific expertise
Current pricing works for your budget

Choose Customer.io if...

You need enterprise-grade behavioral messaging
Multi-channel beyond email is required
You have budget for premium tooling
Company accounts are critical

Choose Loops if...

You prefer clean, modern interface
Your SaaS is more B2C or simple B2B
Transactional + marketing is your focus
You don't need company account tracking

Why people leave Userlist

Userlist is genuinely excellent for B2B SaaS. The company account model is thoughtfully designed, and the team understands SaaS lifecycle marketing deeply. But it's not perfect for everyone. At $119/month for 10k MAU on the Basic plan, the pricing reflects its specialized focus — but that specialization becomes a drawback if you don't need company account modeling or if your SaaS is B2C. The platform's smaller ecosystem means fewer native integrations compared to larger competitors, which can mean more custom development work. For a broader view of email tools that understand SaaS, check our guide to best email marketing tools for SaaS.

The pricing reality for early-stage

At $119/month for 10,000 MAU on the Basic plan, Userlist can be a significant expense for pre-revenue or early-stage SaaS startups. When you're validating product-market fit, that budget might be better spent elsewhere. Alternatives like Sequenzy at $19/mo offer SaaS-focused features at lower cost.

Company accounts are overkill for some SaaS

Userlist's B2B company account model is powerful—tracking team members under company umbrellas, handling multi-seat subscriptions gracefully. But if your SaaS is B2C, single-user focused, or simple B2B without team dynamics, you're paying for complexity you won't use.

Limited beyond email and in-app

Userlist does email and in-app messaging well. But if you need push notifications, SMS, or comprehensive multi-channel orchestration, you'll hit limits. Customer.io and Intercom offer broader channel coverage.

The alternatives, honestly

If you need cheaper SaaS email: Sequenzy

Sequenzy costs $49/month for 10,000 subscribers (120k emails)—less than half Userlist's price. You get AI-powered content generation that writes entire sequences from simple descriptions, plus native Stripe integration that syncs billing data automatically.

The tradeoff: no company account model. If your B2B SaaS has complex team structures, Sequenzy's individual subscriber model may not fit. But for many SaaS companies, especially B2C or simple B2B, it's a significant upgrade at lower cost.

If you need enterprise power: Customer.io

Customer.io is what you graduate to when Userlist isn't enough. Multi-channel messaging (email, push, SMS, in-app, webhooks), powerful behavioral automation, and yes—company account support on higher plans.

At $100/mo for just 5,000 profiles (Essentials tier), it's more expensive than Userlist per contact. But the power and flexibility justify it for teams with sophisticated PLG needs.

If you want modern simplicity: Loops

Loops is the "new generation" SaaS email tool. Clean interface, transactional + marketing combined, purpose-built for software companies. At $99/mo for 10k subscribers, it's slightly cheaper than Userlist.

The catch: no company accounts, no in-app messaging. Loops is simpler by design. Great for B2C SaaS or straightforward B2B; less suited for complex team account scenarios.

If you need chat + email unified: Intercom

Intercom does everything—chat, email, in-app, product tours, AI chatbot. Company-level messaging is native to how it works.

But Intercom's pricing ($29-132/seat/month plus $0.99 per AI resolution) quickly becomes 5-10x what you'd pay Userlist. Only worth it if chat and support are core to your strategy, not just email marketing.

The pricing reality

At 10,000 MAU/subscribers:

Userlist Basic: $119/month
Sequenzy: $19/month (no company accounts, has AI + Stripe)
Loops: $99/month (simpler, modern interface)
Customer.io Essentials: $100/month for 5k profiles (~$200 for 10k)
Encharge: $79/month (SaaS automation focus)
Intercom: $132+/seat/month (if you need chat)

See our pricing page for detailed Sequenzy comparison.

When Userlist is still right

Userlist wins if:

B2B company account modeling is essential to your business
In-app messaging is a core channel for you
You value SaaS-specific expertise in your tools
Current pricing works within your budget
The team's SaaS focus resonates with your needs

Don't switch because alternatives look shinier. Userlist's company account model is genuinely hard to replicate elsewhere. But if that feature doesn't matter to you, or if budget constraints are real, the alternatives offer genuine value. Use our email validator to clean your list before any migration, and check our deliverability guide to maintain inbox placement.

Frequently Asked Questions

All Pricing Tiers

0-100 subscribers: Free (Free annually) - 3k emails/month

101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month

1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month

5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month

10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month

25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month

50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month

100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

12 Userlist Alternatives Worth Considering

TL;DR

12 Best Userlist Alternatives

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Why Consider Alternatives to Userlist

Feature Comparison

When to Use Each Platform

Why people leave Userlist

The pricing reality for early-stage

Company accounts are overkill for some SaaS

Limited beyond email and in-app

The alternatives, honestly

If you need cheaper SaaS email: Sequenzy

If you need enterprise power: Customer.io

If you want modern simplicity: Loops

If you need chat + email unified: Intercom

The pricing reality

When Userlist is still right

Frequently Asked Questions

What's the best Userlist alternative for early-stage SaaS?

Does Sequenzy support company accounts like Userlist?

Is Customer.io better than Userlist?

Why is Userlist expensive?

Can I use Loops instead of Userlist?

What's better for product-led growth: Userlist or Customer.io?

Does Userlist have transactional email?

Is Intercom a good Userlist alternative?

How hard is it to migrate from Userlist?

Does Userlist integrate with Stripe?

How do I cancel my Userlist account?

What is Userlist's pricing structure?

How do I export my data from Userlist?

Does Userlist offer a free trial?

What is Userlist's refund policy?

Ready to try Sequenzy?

Sequenzy vs Userlist: Direct Comparison

More Alternatives

Intercom Alternatives

Sequenzy - Complete Pricing Guide

Pricing Model

All Pricing Tiers

Free Plan Features (2,500 emails/month)

Paid Plan Features (1,000 - 100,000 subscribers)

Enterprise Plan Features (100,000+ subscribers)

Important Pricing Notes

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