Overview

EmailIt and Mailjet serve different needs in the email space. EmailIt is a budget pay-per-email delivery service. Mailjet is a EU-based email platform with transactional and marketing.

The choice depends on what you need: cheapest per-email pricing (EmailIt) or eu-based company (Mailjet). For SaaS businesses specifically, Sequenzy offers purpose-built features that neither tool provides.

Pricing Comparison

• EmailIt: ~$1-2/10k emails - Pay-per-email, no subscription. SMTP and API.
• Mailjet: $17/month (15k emails) - EU-based. Transactional + marketing. Collaboration features.
• Sequenzy: $49/month for 120,000 emails, unlimited subscribers, fully managed. See pricing.

Where EmailIt Wins

Cheapest per-email pricing

EmailIt offers cheapest per-email pricing, which is a genuine advantage for teams that need it.

No monthly subscription

EmailIt offers no monthly subscription, which is a genuine advantage for teams that need it.

Simple SMTP/API

EmailIt offers simple smtp/api, which is a genuine advantage for teams that need it.

Fast delivery

EmailIt offers fast delivery, which is a genuine advantage for teams that need it.

Where Mailjet Wins

EU-based company

Mailjet offers eu-based company, which matters for teams that prioritize this.

Transactional + marketing

Mailjet offers transactional + marketing, which matters for teams that prioritize this.

Collaboration features

Mailjet offers collaboration features, which matters for teams that prioritize this.

GDPR compliant

Mailjet offers gdpr compliant, which matters for teams that prioritize this.

Why Sequenzy for SaaS

If you are building a SaaS product, Sequenzy offers what neither EmailIt nor Mailjet provides: native Stripe integration for billing-based automation, AI sequences that generate onboarding and retention emails, and unified transactional + marketing email in one platform. Check our pricing page for details.

Delivery Speed and Reliability

For transactional email, delivery speed is non-negotiable. Receipts, password resets, and verification codes need to arrive in seconds. Both Emailit and Mailjet prioritize fast delivery, but their approaches differ in infrastructure and routing.

Transactional email reliability involves more than just speed. It requires consistent inbox placement, proper authentication, and monitoring. Compare how each platform handles DKIM, SPF, and DMARC setup, and which provides better tools for ongoing email deliverability monitoring.

API Design and Developer Experience

Emailit and Mailjet both target developers, but with different philosophies. The quality of API documentation, SDK support, and error handling directly impacts how quickly your team can integrate and how much ongoing maintenance is needed.

Developer experience goes beyond the API itself. Consider webhook support for tracking delivery events, sandbox environments for testing, and how each platform handles rate limiting and error recovery. These details matter when your application depends on email delivery.

Scaling and Cost at Volume

Email costs become significant at scale. What starts as a few hundred emails per day can grow to millions. Understanding how Emailit and Mailjet price at different volume tiers helps you plan for growth without budget surprises.

Beyond per-email pricing, consider dedicated IP costs, email validation charges, and support tier pricing. Some platforms offer volume discounts that significantly change the economics at higher sending volumes. For SaaS companies needing both transactional and marketing email, explore Sequenzy's unified approach.

The GDPR and EU Compliance Factor

Mailjet's strongest differentiator for European businesses is its EU headquarters and built-in GDPR compliance. Data processed through Mailjet stays within EU jurisdictions, which simplifies compliance for businesses subject to European data protection regulations. EmailIt does not provide specific guarantees about data residency or GDPR compliance infrastructure.

For SaaS businesses serving EU customers, data residency is not optional -- it is a legal requirement. Mailjet's EU-based infrastructure means your compliance team can check a box that EmailIt cannot provide. The $17/month premium over EmailIt's pay-per-email model is trivial compared to the legal risk of non-compliant email processing.

For businesses outside the EU or without EU customers, this advantage is irrelevant. EmailIt's simpler, cheaper approach makes more sense when GDPR data residency is not a factor in your decision. Evaluate based on your actual compliance requirements, not theoretical ones.

The Collaboration Advantage

Mailjet's real-time collaboration feature lets multiple team members edit email templates simultaneously -- similar to Google Docs for email design. This is genuinely unique in the email platform space and valuable for teams where marketing, design, and development all contribute to email content.

EmailIt has no collaboration features because it has no template editor. Emails are constructed in your application code and sent through the API. For solo developers or small teams where one person handles all email-related work, this is perfectly fine. For larger teams with cross-functional email responsibilities, Mailjet's collaboration removes a significant workflow bottleneck.

The MJML template language also sets Mailjet apart. MJML produces responsive emails that render correctly across email clients without the pain of hand-coding HTML tables. EmailIt requires you to handle responsive email design entirely on your own, which adds development time for teams without email HTML expertise.

When Neither Serves SaaS Well

Both EmailIt and Mailjet are general-purpose email tools without SaaS-specific features. Mailjet comes closer with its transactional API, but neither understands subscription billing events, trial expirations, or user lifecycle stages. Building SaaS email automation on either platform requires custom development work.

Sequenzy addresses this gap with native Stripe integration that triggers emails from billing events, AI-powered sequences for onboarding and retention workflows, and unified transactional plus marketing email. At $49/month, it provides SaaS-specific automation that saves significant development time compared to building custom integrations on top of EmailIt or Mailjet.