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Cart Abandonment Revenue Calculator

Calculate how much revenue you are losing to abandoned carts and how much a cart recovery email sequence can recoup. Includes industry benchmarks and a 3-email sequence breakdown.

Cart Abandonment Revenue Calculator

Calculate how much revenue you are losing to abandoned carts and how much email recovery can recoup

Default values will adjust based on your industry. Override any field below.

Default: $100 for General E-commerce

Default: 8.5%

Default: 70.2%

Default: 5%

About cart abandonment

  • The average cart abandonment rate across e-commerce is 70.2%
  • Cart recovery emails have a 45% open rate, far higher than marketing emails (20-25%)
  • A well-optimized 3-email sequence can recover 5-10% of abandoned carts
  • Top reasons for abandonment: unexpected costs, required account creation, complicated checkout

About this tool

Cart abandonment is the single largest source of lost revenue for e-commerce stores. The average abandonment rate is 70.2%, meaning nearly 3 out of 4 shoppers who add items to their cart leave without purchasing. Automated cart recovery email sequences recover 5-10% of abandoned carts on average. This calculator shows you the exact revenue impact for your store. For more e-commerce email strategies, check our guides on cart abandonment emails and browse abandonment emails. Test your email deliverability with our deliverability score checker to make sure recovery emails reach the inbox.

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