Yoast
Day 10 after signup
What September's SEO news mean for your site
Your brand on Reddit, low-value content, and why searches are getting longer.
Why it works
- Lead with a small set of useful takeaways so readers can quickly grasp the main developments before exploring the full recap.
- Pair news commentary with practical advice to make the roundup relevant to readers' own work.
- Place related learning resources near the end, giving interested readers a clear next step without interrupting the editorial flow.
How it is built
- Navigation header
- SEO news introduction
- Three key takeaways
- Recap and live event
- Practical SEO tip
- Webinar and support resources
Email copy
Products Learn SEO Blog MyYoast SEO NEWS September's SEO Update in three takeaways In the September SEO Update by Yoast, Carolyn and Alex explored 22 stories covering the latest developments in SEO, search, and AI. We've picked three key takeaways to help you stay informed and improve your SEO strategy: 1. Your brand story isn't only told on your site AI systems repeat what they see across many sources, including Reddit. Carolyn's advice: keep your messaging consistent everywhere and calmly share your side when a conversation turns negative. 2. Low-value content is now actively harmful Google's September spam update and its new AI spam detector, SAFE, go after mass-produced pages. As Carolyn put it, "You cannot spam your way out of a decline in traffic." 3. Searches are getting longer and more specific AI assistants run several detailed searches behind the scenes for every question. Content with real expertise on niche topics gives you a better chance of being found. Want the full picture? From ChatGPT ads to a new AI agent audit in Lighthouse, there's plenty more to explore. Catch up on the latest developments in our September recap. And don't miss the next SEO Update! Join Carolyn Shelby and Alex Moss live on October 27 as they discuss the latest SEO news, trends, and developments. Join Carolyn and Alex live. PRO TIP Can low-value pages hurt the rest of your site? It's not a penalty, Carolyn explained, but they disrupt how value moves through it. Think of your site as a block of solid gold: "Don't punch holes in your gold." ⚙️ Master Yoast SEO The Introduction to Yoast SEO webinar is a practical, demo-driven session on using Yoast SEO with confidence. It's specifically designed for product beginners and existing users, and focuses on doing, not just theory. After this webinar you can optimize with confidence. 🌱New to SEO? Start here. Our SEO for beginners webinar is perfect if you're just getting started and need a strong, practical foundation. We’ll break things down into clear, actionable steps, so you’ll leave knowing what SEO is, how it works, and what to focus on first. No prior knowledge needed. DON'T KNOW WHERE TO START WITH SEO? Yoast support & SEO Academy Free support forums All our free WordPress plugins obviously have their own support forums at wordpress.org. Help center In our help center, you can find all the answers to questions about both free and premium plugins. Yoast SEO Academy Learn everything about SEO, WordPress and our plugins with our free and premium online courses. TELL US WHAT YOU THINK ABOUT THE YOAST NEWSLETTER Click here to update your newsletter preferences. View on Web Browser. Copyright 2026 Yoast, All rights reserved. You are receiving this email because you subscribed on yoast.com. Sent to: you@example.com Unsubscribe Yoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, The Netherlands