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In the September SEO Update by Yoast, Carolyn and Alex explored 22 stories covering the latest developments in SEO, search, and AI. We've picked three key takeaways to help you stay informed and improve your SEO strategy:
1. Your brand story isn't only told on your site
AI systems repeat what they see across many sources, including Reddit. Carolyn's advice: keep your messaging consistent everywhere and calmly share your side when a conversation turns negative.
2. Low-value content is now actively harmful
Google's September spam update and its new AI spam detector, SAFE, go after mass-produced pages. As Carolyn put it, "You cannot spam your way out of a decline in traffic."
3. Searches are getting longer and more specific
AI assistants run several detailed searches behind the scenes for every question. Content with real expertise on niche topics gives you a better chance of being found.
Want the full picture? From ChatGPT ads to a new AI agent audit in Lighthouse, there's plenty more to explore. Catch up on the latest developments in our September recap.
And don't miss the next SEO Update! Join Carolyn Shelby and Alex Moss live on October 27 as they discuss the latest SEO news, trends, and developments.
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