Wolverine
Day 16 after signup
Friends Don’t Let Friends Pay Full Price
Unlock 20% off almost everything before the holiday hustle hits.
Why it works
- Use a playful subject line to frame the discount as a friendly tip rather than a hard sell.
- State the offer and its deadline before showing selected products, so readers understand the deal before browsing.
- Keep product groupings focused and pair them with clear shopping calls to action.
How it is built
- Navigation header
- Sale offer
- Featured sale boots
- Shop calls to action
- Category links
- Offer terms
Email copy
MEN'S WOMEN'S ABOUT US SALE FREE STANDARD SHIPPING ON ORDERS $99 OR MORE Consider yourself part of the Wolverine crew. Shop 20% off almost everything during our Friends & Family Sale before the deal clocks out. SHOP NOW BEST OF SALE Floorhand Waterproof Steel-Toe 6" SHOP NOW I-90 EPX® Romeo SHOP NOW DuraShocks SR Icon 6" CarbonMax® SHOP NOW Wheatland Pull-on Wellington SHOP NOW NEW ARRIVALS TOP RATED WORK BOOTS CLOTHING 1000 MILE STEEL TOE KEEP UP WITH US CUSTOMER SERVICE | 866-699-7369 | STORE LOCATOR privacy policy contact us unsubscribe $99 BOOTS:Offer valid for $99 Boots https://www.wolverine.com through 11:59 PM ET on 10/18/2026, or while supplies last. Prices as marked to reflect the discount, no code necessary. Not valid on Prodeal purchases, full-price product, prior purchases, gift cards or e-cards, or purchases from retail stores or other websites. Cannot be combined with any other coupon or discount. 20% OFF FRIENDS & FAMILY: Offer valid for 20% off site wide at https://www.wolverine.com through 11:59 pm ET on 10/14/2026, or while supplies last. Prices as marked to reflect the discount, no code necessary. Offer not valid on New Arrivals, Alpha Infinity System Collection, Prodeal purchases, prior purchases, or purchases at retail stores or other websites. Cannot be combined with any other coupon or discount. FREE STANDARD SHIPPING ON ORDERS $99+: Valid for standard ground shipping to the 48 contiguous United States. No code required. Additional charges apply for orders shipped to Alaska and Hawaii. Not valid on prior purchases, purchases at retail stores, or express or overnight shipping. This email was sent to you@example.com. To ensure receipt of our emails, please add Wolverine@email.wolverine.com to your email address book. ©2026, Wolverine, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford MI, 49351 US Wolverine, Wolverine World Wide, Inc., 9341 Courtland Dr., Rockford, MI, 49351, United States