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Email examplesBrandsWineenthusiastSale / discount

Wine Express limited-time Cabernet offer

Promotes a small-allocation Napa Cabernet at a discounted price, emphasizing its vineyard, tasting notes, and customer review. Scarcity messaging leads to a prominent purchase call to action.

Wineenthusiast

Day 7 after signup

ALMOST GONE! 100% Yountville Reserve Cab Under $30 & Only Here!

This 5 Barrel Production Cab Sourced from the Iconic Sleeping Lady Vineyard!

Why it works

  • Lead with the product and its limited availability so readers immediately understand both the offer and why it may not last.
  • Build the value case with specific origin and tasting details before introducing a customer review as supporting evidence.
  • Keep the purchase action clear and direct, then reinforce urgency with a concise reminder about the small allocation.

How it is built

  1. Scarcity headline
  2. Wine and vineyard details
  3. Price and value comparison
  4. Customer review
  5. Limited-allocation reminder
  6. Purchase call to action
  7. Sender sign-off
Email copy

This 5 Barrel Production 100% Cab from the Iconic Sleeping Lady Vineyard is Selling FAST! If you have picked some of this up already, you know how special this Napa Cabernet (100%) is, and just an insane value! But if this is the first time you are seeing this deal, you came at just the right time as we are down to the last few cases! This small-lot Reserve comes from fruit grown at Sleeping Lady Vineyard in Yountville—one of those benchmark sites that consistently delivers Cabernet with both power and polish. It’s the kind of vineyard that winemakers speak about with a little extra reverence, and for good reason. The problem with some of the most iconic Cabs from this vineyard as that they have just gotten so expensive, mostly due to the high accolades. These are those Cabs that can retail for $200 or more! That's why we were simply ECSTATIC when this beautiful sample (both inside and out!) came across our tasting panel's desk. As you just knew this was going to be special... and it did not disappoint! Aged for 18 months in 70% New French Oak, it harks back to the "Old Napa" style: wide, large, and layered with blackcurrant, graphite, and tobacco leaf. Production is minuscule here—just five barrels, translating to about 120 cases total—so this isn’t something you’ll see around. It’s the kind of under-the-radar parcel that usually disappears quietly into private cellars or mailing lists. But by the grace of the wine Gods, we miraculously secured a small allocation and can offer it to our Napa Cab lovers at Under $35 —a price that, frankly, never comes around for 100% Cabernet of this level and origin, especially in this stunning package! But don't take our word for it, check out this raving Customer 5 Star Review!   Wow, this is an awesome bottle. Great fruit up front, wonderful balance , 9 years old - hard to believe there was any left , did it get lost in the warehouse? The new French oak really makes this sing. Having a hard time saving any....' - 5 STARS!   This is one of those fleeting opportunities where our tiny allocation is almost gone! There’s no re-order, no second chance—just an empty spot where a great bottle could’ve been. Trust me, this is one of those 'I can't believe I didn't get a full case' sort of wines.   Exclusive Offer for Wine Express Customers Under $30 A BOTTLE BY THE CASE BUY NOW   Cheers! Marshall Tilden III, DWS, CSW President of Wine Express & Wine Education at Wine Enthusiast Companies   Let's Text! To Receive Special Offers and Wine Updates Sign Up Here Terms and Conditions Free shipping applies to orders over $199 or 12+ bottles for Standard UPS Ground, single destination. Not valid on Wine Clubs or Wine Baskets. WineExpress.com 200 Summit Lake Drive 4th Floor Valhalla, New York 10595 Unsubscribe | Manage Preferences | Privacy Policy

Brand
Wineenthusiast
Industry
Ecommerce · Wine retail
Type
Promotional
Email
Sale / discount
Sent
Day 7 after signup
Sent at
Thu, 8:48 PM UTC
From
Wine Express <email@e.wineexpress.com>
Sent with
SendGrid
Social proofCountdownSingle CTA
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 26 links
Length
488 words · 2 min read
Images
10
Layout
Multi-column · Balanced
Voice
Urgent
Language
English
Fonts
Poppins, Playfair Display, Arial
Dark mode
No custom styles

Colors

  • #a54423
  • #ffffff
  • #000000
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