Vivienne Westwood
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Introducing The Spring-Summer 2027 Collection
Discover the looks.
Why it works
- Open with the collection name so readers immediately understand the focus of the campaign.
- Pair the call to action with a concise explanation of the creative concept to give the collection context.
- Use an archival quotation to connect a new release with the brand’s history and voice.
How it is built
- Collection headline
- Creative concept
- Primary collection link
- Archival quotation
- Secondary discovery link
- Footer navigation
Email copy
Spring-Summer 2027 Collection For Spring - Summer ‘27, we continue to ruminate on a fetishisation of Englishness, the banal eroticised. Photographed between intimate interiors and open landscapes, we referred to our idea of ‘boudoir’ as a state of mind: a space of intimacy, self-expression and transformation. View the collection We began with ‘Vive La Bagatelle’: “It’s about flirting… a trifle, a nothing, a ribbon: a bow tied prettily and easily undone. The collection is made up of tailoring and flou.” ~Vivienne Westwood, Spring/Summer ‘97 Discover more My account Shipping & returns Store locator Track your order Update your preferences Need help? To unsubscribe from marketing communications please click here. To update your preferences please click here. Your personal data will be processed in compliance with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018 and the EU General Data Protection Regulation n. 679/2016 (“GDPR”) in force as of May 25, 2018 based on your consent or our legitimate interests, in accordance with Article 6 of the UK and EU GDPR. For more information on how we process your personal data, please see our specific Privacy Policy at the following website link. To contact our customer service team, please click here. You may withdraw your consent to receive marketing communications at any time. This will not affect the lawfulness of any processing carried out before your withdrawal. © 2026 Vivienne Westwood. All rights reserved. Registered office: 9/15 Elcho Street, London, SW11 4AU.