In the order they arrived, from the first email after signup.
How often, when and how VerticalResponse emails its subscribers, measured from every email we received.
Every email VerticalResponse sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 16
16 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from VerticalResponse after signing up: account verification and seasonal campaign emails.
50% of its emails arrived on the day we signed up, its designs lean green on dark backgrounds and 50% of its emails use single cta.
Its subject lines run about 44 characters.