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Email examplesBrandsButtondown

Buttondown email examples

SaaS·Email marketing·buttondown.com
Emails
6
Sequence
1
Typical send day
Day 1
Subject length
36 characters
Sending platform
Postmark

All Buttondown emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 0
Day 1
Day 2
+1 more

Sequence · 4 emails over 9 days

Buttondown onboarding

Clone

Confirm your new Buttondown account

ButtondownAccount verification
Remix

Updates from September

ButtondownNewsletter
Remix

Buttondown email marketing facts

How often, when and how Buttondown emails its subscribers, measured from every email we received.

Emails captured
6 emails
Received
Oct 5, 2026 to Oct 15, 2026
Automated sequences
1
First week after signup
5 emails
First 30 days
6 emails
Sending frequency
about 3.5 emails a week
Busiest send day
Tuesday (33%)
Typical send time
Around 2 PM UTC
Subject line length
36 characters (median)
Emoji in subject lines
0%
Preview text set
0%
Personalized emails
33%
Sending platform
Postmark

The first 30 days after signup

Every email Buttondown sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Confirm your new Buttondown accountAccount verificationAccount verification
    • Your newsletter is ready — here's how to make it shineOnboardingOnboarding
  2. Day 1

    • Updates from SeptemberNewsletterNewsletter
    • Your first email is the hardest oneActivation nudgeActivation nudge
  3. Day 2

    • Three quick ways to make your newsletter yoursOnboardingOnboarding
  4. Day 9

    7 days later

    • Some tips on getting more subscribersOnboardingOnboarding

Buttondown's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Confirm your new Buttondown accountAccount verification·Oct 5, 2026
  2. Your newsletter is ready — here's how to make it shineOnboarding·Oct 6, 2026
  3. Updates from SeptemberNewsletter·Oct 6, 2026
  4. Your first email is the hardest oneActivation nudge·Oct 7, 2026
  5. Three quick ways to make your newsletter yoursOnboarding·Oct 8, 2026
  6. Some tips on getting more subscribersOnboarding·Oct 15, 2026

Buttondown's email strategy at a glance

We captured 6 emails from Buttondown after signing up, mostly onboarding, account verification and newsletter emails. They form 1 automated sequence you can follow day by day.

33% of its emails arrived on the day we signed up, it sends with Postmark, its designs lean black & white and blue and 83% of its emails use plain text.

Its subject lines run about 36 characters.

Brand colors in its emails

  • #000000
  • #ffffff
  • #0069ff
  • #31708f
  • #4f46e5

Send emails like Buttondown's, for your brand

Clone Buttondown's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Buttondown's emails have in common

Styles

Plain text83%Personalized33%Single CTA33%Founder voice17%

Colors

Black & white67%Blue33%

Sending platforms

Postmark100%

Compare these emails across brands

  • Onboarding email examples1936
  • Account verification email examples906
  • Activation nudge email examples591

Similar Email marketing brands

  • Flodesk9 emails
  • Convertkit8 emails
  • Kit8 emails
  • Mailcoach6 emails
  • SendFox6 emails
  • Elastic Email5 emails
  • Pyrls5 emails
  • Sendinblue4 emails

Frequently asked questions

What email platform does Buttondown use?

Buttondown's emails in this gallery were sent with Postmark, detected from their delivery headers.

How many emails does Buttondown send after signup?

We captured 6 emails from Buttondown across 1 sequence, 33% of them on the day we signed up.

Does Buttondown send a welcome email?

We did not capture a dedicated welcome email from Buttondown. Its first emails are listed above in the order they arrived.

How often does Buttondown send emails?

Buttondown sent about 3.5 emails a week over the time we were subscribed, with 5 emails in the first week after signup.

When does Buttondown send its emails?

33% of Buttondown's emails arrived on a Tuesday, its busiest day, and the typical email arrived around 2 PM UTC.

What kind of emails does Buttondown send?

Of the emails we captured: 67% lifecycle, 17% transactional and 17% newsletter.