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Email examplesBrandsUrban OutfittersProduct launch

Urban Outfitters long-sleeve tee campaign

The email spotlights long-sleeve graphic tees, with a UO Rewards signup offer for 10% off a first order. It also includes shopping links and UK delivery information.

Urban Outfitters

Day 21 after signup

Layer up on these tees

Long sleeves + graphics that make the fit

Why it works

  • Lead with a specific product category and a styling angle to make the campaign feel focused.
  • Keep the rewards offer separate from the product message so it supports the shopping prompt without taking it over.

How it is built

  1. Tee collection subject
  2. Rewards signup offer
  3. Join rewards CTA
  4. Shopping navigation
  5. Delivery and legal details
Email copy

Join UO Rewards + get 10% OFF your first order* Join now → Shop UO Help + Info Find a Store Contact Us UO Rewards UO Community You are subscribed as you@example.com Unsubscribe Privacy Policy Free Standard Delivery on all orders over £40 delivered to the UK. If your order value is less than this, the delivery charge is £3.99. No code required. These rates are not applicable for orders shipped outside of the UK. Cannot be applied to previous purchases. Free Delivery applies only to merchandise. Taxes and Gift Cards do not count toward the Free Delivery total. UO Rewards Terms and Conditions View in a browser Urban Outfitters Europe 146 Brick Lane London, E1 6RU, United Kingdom © 2026 UrbanOutfitters.com. All Rights Reserved.

Brand
Urban Outfitters
Industry
Ecommerce · Fashion and apparel
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Fri, 5:09 PM UTC
From
Urban Outfitters Europe <urbanoutfitters@s.urbanoutfitters.eu>
All product launch email examples

Breakdown

Calls to action
0 buttons, 50 links
Length
125 words · Under a minute
Images
39, incl. a GIF
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, Open Sans, Arial
Dark mode
No custom styles

Colors

  • #0c509f
  • #ffffff
  • #e0b1aa
  • #ffd900
  • #5c5c5f
Yellow emailsPink emailsBlue emailsLight emails

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